Digital Signage Federation: Growing Support for Seal of Excellence

November 7, 2012

Seal marks ethics and standards in digital out-of-home industry.

The Digital Signage Federation, the only independent not-for-profit trade organization serving the digital signage industry, announced today that end-users and industry suppliers are continuing to sign on to support the DSF standards policy represented by the organization's Seal of Professional Excellence.

"Program support is growing because the DSF Seal of Professional Excellence is synonymous with ethical business practices and companies in the digital signage industry want to assure their clients that they can be counted on to deal fairly and professionally," said Angela Tang, marketing manager for AOpen America. Tang co-chairs the DSF’s Standards Committee.

The DSF Seal of Professional Excellence is a tangible designation for organizations that have committed to support and adhere to the DSF's Professional Standards. The seal is intended to be a graphic symbol synonymous with excellence in professional conduct and integrity within the digital signage industry.

New companies who have signed the DSF pledge and support the program include: Peerless-AV; Eyelook Media, Inc.; The Marlin Company; Trapeze Media; Drive Media Networks; Rollouts, Inc.; Futuresign Multimedia Displays; Installers Northwest; Chelsea Information Systems; Star Signs, LLC; c3ms Media; and TouchSystems. These companies join previous supporters: Brawn Consulting; BroadSign International; Care Media Holding Corp.; FastSigns International; Real Digital Media; Respario, LP; Saddle Ranch Digital; Starcom Worldwide; and Wendy's International.

More information on DSF's Seal of Professional Excellence can be found at


The criteria for granting the SPE to companies are not exactly clear. It looks like all you have to do is to be a paying member of DSF and to fill out the application for SPE. Who exactly verifies if the applicant complies with the requirements? What are the qualifications of the verifiers and what is the process of verification/approval? What if a company receives the SPE and then violates the Code of Conduct? Who is supposed to detect that and act on it? And finally, the SPE page lists only 20 companies that were granted the SPE Is this the full list? How many SPE holders are there in total? We know that there are thousands of suppliers in the industry and hundreds of digital signage networks. How many of the above are members of DSF? Thank you in advance for clarifying


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