The world of high fashion comes to life in brilliant colors as multiple configurations of 425 Christie MicroTiles light up the windows of Barneys New York flagship store at 660 Madison Ave. for its "Electric Holiday" display.
A partnership between The Walt Disney Co., Barneys New York and Christie, "Electric Holiday" is a multimedia presentation highlighted by a digitally animated moving art short featuring Disney characters Minnie Mouse, Mickey Mouse, Goofy and Daisy Duck as they strut the runway in original designer clothes. The short is the highlight of the high-tech light show, accompanied by an original score by Oscar-winning composer Michael Giacchino.
"We are thrilled to be working with the experts at Christie on Disney Electric Holiday Windows at Barneys New York," said Lylle Breier, senior vice president of World Wide Special Events, Walt Disney Studios. "Disney and Barneys wanted to create a visually stunning window display unlike any other and the Christie MicroTiles — with their high resolution, shallow depth, virtually seamless canvas and true-to-life image quality — made that possible. Utilizing 565 square feet of MicroTiles and 50 million pixels, we are able to create a brilliant light and video show that will light up Madison Ave throughout the holidays."
"'Electric Holiday' is a stellar combination of state-of-the art animation, lights, music, and fashion that will encompass eight windows of Barneys New York's Madison Avenue store and represents one of the most complex combinations of shapes, resolution, size and depth of field ever used with the Christie MicroTiles," said Sean James, vice president of Managed Services for Christie. "From the realization of the high-concept moving art short to the multilayered arrangement of MicroTiles, it is a triumph of technical, creative and artistic vision never seen before on a holiday window display."
Christie's Managed Services team provided technical consultation at every stage of the installation, from concept finalization, to pre-staging, to on-site setup, expanding on its long history of collaboration with Disney. Christie projection technologies have powered some of Disney's most famous world premiere events, including "Pirates of the Caribbean" and "High School Musical." Each window will feature an array of Christie MicroTiles in a staggered multilayer set-up of various shapes and depths, surrounded by bright meshes of lights that will be synchronized with the music.
The shallow depth of the display windows presented an especially daunting challenge, eliminating technology that required substantial space. Flat panels were considered, but their thick bezels significantly distracted from the display, which needed to appear nearly seamless.
Christie MicroTiles were the answer. Lightweight and shallow rear projection modules approximately 16 inches by 12 inches, they are less than a foot deep and fit perfectly in the store windows. More importantly, they have a nearly invisible 1 millimeter gap between the tiles for seamless images and can be scaled to any size, shape and orientation, forming a digital canvas of the highest brightness and resolution. With a viewing angle of 180 degrees, every view from the street offers "the best seat in the house," regardless of where one is standing.
Harnessing the strengths of both DLP projection and LED technology, Christie MicroTiles offer substantially brighter images and a much wider color palette than conventional flat panel LCD and plasma displays. The result is a digital canvas composed of 425 MicroTiles in a combination of portrait and landscape modes, generating the equivalent of a 600 square foot image spread across 2,275 square feet of building. The complex design of the display includes: 565 square feet of Christie MicroTiles digital canvas; 50 million pixels of resolution; 15 simultaneous HD video streams; 476 square feet of Traxon Mesh; 600 feet of A-Deco Pixel strings; and five d3 Media Servers.
Barneys New York is a luxury specialty retailer with flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. The company also operates a highly successful online business at Barneys.com. Founded as a men's retailer in 1923 in downtown Manhattan, it turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances and gifts for the home.
Christie is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan. Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
The window displays will be up until Jan. 3. Visit www.christiedigital.com/electricholiday to learn more about the display and if visiting over the holidays, post your photos on our wall at www.facebook.com/christiedigital.