Ask the Board: Using Digital Place-Based Advertising with Other Media Types

June 29, 2015

How can digital place-based advertising be used successfully in conjunction with other media types?

Mohegan Sun Brings the Game to Life in Boston

June 24, 2015

Interactive touchscreen campaign debuts at bus shelters across Boston.

Control Group and Titan Merge to Form Intersection

June 24, 2015

New company aims to bring new model for connectivity, municipal services and civic engagement to cities around the world.

Panasonic and Thinaire to Deploy Proximity Marketing Solutions

June 23, 2015

The companies will provide end-to-end, digital-out-of-home-network solutions featuring proximity technology and professional displays designed to engage consumers and enable visibility attribution of video content.

Installation of the Week: DOOH Experiences in New York and Florida

June 17, 2015

Pearl Media and Mullen Lowe U.S. Deliver Unique Destination Experiences on Behalf of JetBlue Airways.

Ayuda Technology will Power German Out-of-Home Giant

June 12, 2015

Stroer will use Ayuda products for sales and operations across its entire estate of DOOH displays.

Spanish and South American Mall Network Converts to BroadSign International

June 10, 2015

The ad-based network, IWALLINSHOP SA, announced its conversion to BroadSign International’s automated digital signage software platform.

Ask the Board: Untapped Niches in Digital Signage

June 9, 2015

What is the biggest untapped niche in digital signage today?

Celebrity Tweets Displayed on London Streets

June 4, 2015

The #message2london campaign sees DOOH company Outdoor Plus posting tweets of the stars using key displays around the city through August 2015.

Clear Channel Launches Year-long DOOH Child Safety Awareness Campaign

May 26, 2015

The campaign taps digital out-of-home media in 28 markets and five major U.S. airports, calling on the nation to help protect children.


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