DOOHgood Announces Sandy Relief Efforts

November 1, 2012

Free Twitter app among ways digital signage operators can aid relief, group says.

DOOHgood, an all-volunteer effort that uses the power of digital signage, said it has ramped up efforts to help victims of Superstorm Sandy in the Northeast U.S.

The organization has made a free Twitter app available for ad-based, retail and private digital signage networks. It is also looking for help in developing video that will drive donations to the American Red Cross [http://www.redcross.org] and the Red Cross' Sandy relief efforts.

Insteo, which specializes in interactive tools and digital signage network content, also has developed and released a free Twitter app that networks can use. The app is HTML5-based and queries and filters keywords to maintain quality messaging.

"What we don't have, and need as soon as possible, is a 15-second piece of video with a basic call to action to make a text donation to the Red Cross, which will be funneled to the Sandy relief effort," said Dave Haynes, one of DOOHgood's founders, in the announcement. "If we had multiple, and some in [Spanish], even better."

The Red Cross has B-roll video and images available for media companies, Haynes said. Haynes said that he thinks that developing a solid spot would only take a few hours.

"DOOHgood was started in the aftermath of the Japan earthquake and tsunami," he said. "We had a huge response to that, both in original creative and the numbers of networks running spots. The magnitude of this disaster is obviously not as large, but with every hour we're seeing how parts of coastal New Jersey and New York are in a very bad way. Anything that can help drive donations is, I think, worthwhile."

The Twitter app is free to download off the DOOHgood website, and Haynes said he wants to hear from network operators who use it. He also wants feedback from creative teams willing to put together a video public service announcement.

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