Digital Signage Expo, the world's largest and longest-running international trade show and conference dedicated to digital signage, interactive technology and digital place-based and out-of-home networks, announced today that the Digital Place-Based Advertising Association (DPAA) will partner in and assist in programming its annual Advertising Summit on Feb. 26 in Las Vegas.
The all-new comprehensive full day DPb Advertising Summit will address the current size of the market, its projected growth, the wealth of research and audience metrics available, identify the challenges inherent in planning/buying and designing creative applications for the medium, and how to overcome those obstacles.
DSE's 4th annual DPB Advertising Summit will feature:
- A Keynote panel headed by Patti Foley, director of marketing communications & merchandising at Jack in the Box, and Jill Nickerson, vice president and director of digital out-of-home at Horizon Media
- An overview of industry economics, trends and the latest results of the 6th Annual Digital Out-of-Home Media Forecast, presented by PQ Media's Patrick Quinn
- "Advances in Digital Place-based Metrics & Currency," presented by Diane Williams, senior media research analyst at Arbitron
- Keynote Lunch: "Brands Brains & Buying — Creating Chatter that Matters," presented by David Kepron, owner of Retail (r)Evolution, LLC
- "SoLoMo Meets Digital Place-based: New Tools for Consumer Engagement," moderated by Jeremy Lockhorn, vice president of emerging media at Razorfish
- "Digital Place-based Marketplace Demand & Direction," a discussion with Rick Robinson of MacDonald Media, Jack Sullivan of Starcom World Wide, Dave Matera of OOH Pitch, Daniel Wilkins of N2 and Rocky Gunderson of SierraRock
- "Creative Campaigns" an overview of 2012's outstanding work for Digital Place-based creative
Susan Danaher, president of the DPAA, who will be moderating the event said, "This summit provides a unique educational opportunity for agencies and advertisers to meet, exchange ideas, see the newest developments in planning and buying digital place-based networks to create better efficiencies and heighten consumer engagement."
Advertising agency professionals and brand marketers may purchase the full-day Advertising Summit separately at a cost of $99 through February 1 — this Friday — and thereafter for $125. The full program curriculum can be viewed at: http://www.digitalsignageexpo.net/4th-annual-digital-place-based-advertising-summit.
Registration available at www.digitalsignageexpo.net.
Digital Signage Expo 2013, co-located with the Interactive Technology Expo and Digital Content Show, will present its three-day conference on Feb. 26 to 28. The Exhibition Hall will open for two days on Feb. 27 and 28 at the Las Vegas Convention Center.
Founded in 2006, the Digital Place-based Advertising Association represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising.
Celebrating its 10th anniversary in 2013, Digital Signage Expo was launched in 2004 and was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, health care, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
Close to 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will be comprised of 16 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on-floor theaters.