Digital Signage Connection has announced a new webinar, entitled 'Secrets to Designing & Evangelizing Your Digital Signage Project,' to be presented at 2 p.m. Eastern on Nov. 29.
To register, go to https://www4.gotomeeting.com/register/644388503. The webinar is free to attend.
Michael Hiatt, president of Dynamic Retailing ,LLC, will teach you to use proper research methodologies to advance your digital signage project with your customer base as well as executive management.
Hiatt will also help you better understand the differences between a proof of concept and a pilot test and how to leverage the three steps of customer adoption — positive experience, user anticipation and established habit — to build a network architecture that will last well into the future.
Hiatt is the former business leader and strategist for the in-store Wal-Mart Smart Network. Hiatt oversaw the design of the network and selected key suppliers to build and implement the new in-store system. The Smart Network has proven to increase shopping baskets and sales for Wal-Mart and its suppliers.
Since leaving Wal-Mart in 2009, he has presided over Dynamic Retailing, LLC — a retail consultancy created to advise retailers on building better retail media networks, technology suppliers on improving their offerings to retail companies, and advertising and media agencies on organizing better digital out-of-home practices. He has consulted with HSBC, the Royal Bank of Scotland, Sam’s Club, Lowe’s Home Improvement, Intava Corp., John Ryan Performance and several others. Hiatt is also a contributing editor for the Digital Draw Web community and blogs there weekly.
Previously, he was the vice president of media services at B/O/W/G Advertising in Salt Lake City. Hiatt started his media career at WordPerfect Corp. in 1992; he later became the director of media programs for Novell Inc. In 1995, at Novell, he created one the first ‘extranets’ in the history of the World Wide Web. He is a graduate of Brigham Young University with a B.A. in Communications.