Digital Signage Connection Presents Mobile Convergence Roundtable

November 28, 2012

Panel to discuss "Mobile/Digital Signage Integration: How to Capitalize on the Growth of Smartphone Use"

Digital Signage Connection will present a "roundtable" style webcast to discuss how digital signage end-user managers and administrators can capitalize on the growth of smartphones.

At 2 p.m. EST Dec. 13, members of Digital Signage Expo's Advisory Board, who are each involved with different aspects of their own organizations' digital signage networks, will discuss the variety of ways that airports, banks and universities can use mobile in combination with their digital signage installations and delineate the role that mobile vs. digital signage plays in effectively reaching their customers and constituencies. Panelists include:

  • Columbus Regional Airport Authority's David Saleme, Esq., A.A. E., Concessions Manager;
  • MetroPCS' Stacy Milligan, Manager, In-Store Digital Media;
  • Servus Credit Union's Matthew Brown, Manager, Digital Experiencer; and
  • The John Marshall Law School's James Velco, Chief Technology Officer.

Steve Gurley, president, Pyrim Technologies, will moderate the webinar roundtable as well as the new DSE 2013 mobile conference titled "Mobile Technology and Its Implications for Digital Signage Conference."

Earlier this year, based on the first standalone measurement of smartphone ownership, the Pew Internet Project reported that more than one-third of American adults (35 percent) own smartphones, or have phones that operate on a smartphone platform (39 percent). At the end of 2011, InfoTrends confirmed that year-over-year smartphone adoption rates had doubled, which suggests there is a huge opportunity, both for marketers and for those who operate digital signage networks, to take advantage of this ubiquitous technology.

Richard Lebovitz, educational director for Exponation, LLC, which produces DSE, said, "This webcast has been formatted as a 'roundtable discussion,' expressly to invite attendees to be part of the broader industry conversation, add their perspectives and ask questions designed to move this discussion forward."

Registration for the webcast is available online at:

The webinar also serves as an introduction to the challenges of mobile convergence that will be discussed on the DSE 2013 educational program – in the new 'Mobile Technology and Its Implications for Digital Signage Conference,' in the '4th Annual Digital Place-Based Advertising Summit' and in many of the conference seminars.

As the manager of digital experience at Servus Credit Union in Edmonton, Alberta, Canada, Matthew Brown works in a number of areas within interactive marketing. His key responsibilities include managing a team responsible for the credit union's website, intranet, digital signage, ATMs and kiosks. He is currently engaged in strategy development and future planning to realize a more compelling in-branch member experience that includes new innovations and technology. His focus is on Servus' members and creating a compelling and consistent experience for them, whether online or in the branch.

As the manager of in-store digital media at MetroPCS in Richardson Texas, Stacy Milligan is responsible for the company’s strategy on digital signage in all corporate and dealer locations. Her key responsibilities include managing content on MetroVISION, which is an in-store digital network, strategy and planning on content and programming and rollouts for MetroVISION within top dealer locations across all 15 markets. Her main focus with MetroVISION is to create an excellent customer experience, decrease perceived wait time as well as promote new products and services to while they are waiting in the store. Milligan earned an MBA from the University of Texas at Dallas School of Management and a B.S. from the University of Arizona.

Since he joined the Columbus Regional Airport Authority in October 1996, David Saleme has been responsible for terminal and concession development at Port Columbus International Airport, which includes terminal advertising and marketing. Saleme is primarily responsible for managing the in-airport advertising program, which includes, in addition to the new 72-screen videowall system, more than 20 additional digital advertising screens throughout the terminal, and the external digital billboard program. Saleme's other efforts at Port Columbus International Airport include the negotiating and drafting of concession agreements, bid packages, requests for proposal, land and building leases, airline lease amendments, minimum standards, and other agreements with a broad spectrum of airport tenants and operators.

Over the course of his tenure, James Velco has managed projects such as a the construction of a state-of-the-art data center; a three-year network infrastructure backbone upgrade; the creation of a campuswide wireless network; a migration of PBX telephone service to VoIP; the installation of proximity card security systems, a digital signage initiative and the creation of multimedia, technology-enabled classrooms. He is responsible for vendor management, purchasing and budget planning and analysis for the Information Technology Services department at The John Marshall Law School, as well as planning, coordinating and implementing new technologies, including setting technical priorities for distance learning and coordinating various departmental projects.

Registration for DSE's 2013 educational conference seminars is available online at

Digital Signage Expo 2013, co-located with the Interactive Technology Expo and Digital Content Show, will present its three-day conference Feb. 26 to 28. The Exhibition Hall will open for two days Feb. 27 and 28 at the Las Vegas Convention Center.

Celebrating its 10th anniversary in 2013, Digital Signage Expo is the world's largest and longest-running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, health care, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

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