DSE 2012 Full of Energy and Buzz

Tags: DSE
March 8, 2012
Article By: Susie Sanders

DSE 2012 has a certain excitement to it, with fresh and familiar faces filling the show floor and educational sessions to try to gain a better understanding for the digital signage, digital out-of-home and interactive technology space and where it's headed. The best way to showcase the energy evident here at the 2012 DSE show is through photos - so check out the following snapshots captured thus far:

DSE 2012 Welcome Arch

Attendees on the first day of the show (March 7) were ready to get into the exhibit hall right before 10 a.m. (when this photo was snapped) to see products and solutions that fit their needs. Many also attended the keynote address earlier in the morning to hear from John Underkoffler, chief scientist, Oblong Industries. Underkoffler gave some great insight into the technology behind the often-referenced "Minority Report," and also shared his vision of where the future of displays is headed. He predicts a day when displays will transition into what he called a "shared pixel environment," in which a user can approach any display, anywhere in the world, and reach through its pixels to access his or her specific data. Underkoffler emphasized that, in the future, barrier-less participation with displays will be key.

DSE 2012 Ribbon Cutting

The DSE 2012 ribbon cutting included DSE's president (Chris Gibbs, holding the scissors), the show's Event Sponsors, and a former Las Vegas mayor who gave a quick toast to the show. 

DSE 2012 Show Floor

The show floor stayed busy late into the afternoon on March 7, with buzz surrounding the interactive and mobile solutions seen in the hall.

DSE 2012 New Products Pavilion

Many attendees swung by the New Products Pavilion to see the latest offerings exhibitors brought to the table. More than 50 were featured either in this area on the show floor or on DSE's website.

DSE 2012 Content Theater

The on-floor workshops were a success, with this Wednesday session, "Content That Works!," out of seating room and with many listeners standing to hear what the presenters had to share.

DSF at DSE 2012

The Digital Signage Federation's booth was bustling with familiar faces (such as DSF Chairman Alan Brawn (also of Brawn Consulting), and Lauren Taggart and Brian Gorg of the DSF). Members and non-members alike stopped by to rest their feet and hear about the DSF's future plans.

Digital Signage Connection Booth 1401

Digital Signage Connection, booth 1401, hosted visitors interested in learning more about our new industry portal. We also had an hourly drawing on both March 7 and 8 with prize winners each walking away with a $100 giftcard. Pictured here is Farhad Arbab, who won the 3 p.m. drawing on Wednesday.

X2O Media

Social media channels were abuzz at the show, with thanks going to Flypaper for making free WiFi available! Several exhibitors (including X2O Media) showcased feeds on their in-booth displays, with many concentrated on the DSE Twitter hashtag #dse2012. The hashtag was widely used among press, exhibitors and attendees alike, and is a great source to find out more about what people were talking about at the show (twitter.com/search/#dse2012). 

Digital Signage 360

DSE released some stats about having the best international attendance to date, with more than 1,000 attendees from 70 countries registered for the show. Pictured here is the panel from the pre-show event, Digital Signage 360: A Global Perspective, which addressed the opportunities, challenges and achievements in the use of digital signage and digital out-of-home networks around the world.

Wisconsin Institutes for Discovery

Wednesday night, the Annual Awards Dinner took place, with 27 Content Award and 33 APEX Awards finalists taking home either Gold, Silver or Bronze Awards. This year, DSE introduced two new overall winners - Best in Content and Best in APEX. Wisconsin Institutes for Discovery (pictured above), nominated by ZEBRADOG, took home the DSE 2012 APEX Award of the Year, while Second Story Interactive Studios took home the Content Award of the Year for content created for the University of Oregon's Ford Alumni Center. Check our Industry News to see who won Gold, Silver and Bronze for the categories that make up the APEX and Content Awards.

DSE 2012 Keynote Panel

Our last shot (for now!) is of the keynote panel, made up of Dr. Peter L. Bocko, Chief Technology Officer, Corning Glass Technologies, Corning Inc.; Erica Schroeder, Director, Enterprise Video, Cisco; Michelle Tinsley, Personal Solutions Division General Manager, Intel Corp.; and Lisa-anne Uhrmacher, Senior Manager – Business Development, Emerging Solutions Group, Sprint. It was also moderated by Lyle Bunn. On Thursday morning, these four prominent industry experts shared their vision of the underlying technologies and driving forces shaping the future of the digital signage industry.

Check back soon for more in-depth coverage of the show floor, educational sessions and more.

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