DSE 2013 Ad Agency & Brand Marketers Seminar Program to De-Mystify Planning, Buying DPB Media

January 15, 2013

The Advertising Agencies & Brand Marketers Seminar Program is part of DSE's eight-track Educational Conference.

Digital Signage Expo, the world's largest and longest-running international trade show and conference dedicated to digital signage, interactive technology and digital place-based media networks, will present an all-new comprehensive four-part Advertising Agencies & Brand Marketers Seminar Program.

In addition to the full-day, Feb. 26 4th Annual DPb Advertising Summit, the Advertising Agencies & Brand Marketers Seminar Program, to be presented on Feb. 27 and 28 in Las Vegas, is part of DSE's eight-track Educational Conference and is designed specifically for advertising agency professionals and brand marketers who are responsible for strategy, planning and the stewardship of advertising dollars as well as digital place-based and digital out-of-home operators of advertising-supported networks. This educational track will focus on issues related directly to planning, buying and substantiating advertising expenditures in digital place-based and DOOH networks.

Topics to be covered include:

  • DOOH and Digital Place-based Network Valuation & Pricing Demystified
  • Why Location Matters — Blending Mobile & Digital Place-based Media
  • Now & Future Uses of Data Sources in Digital Out-of-Home
  • Advances in Metrics & Measurement

Richard Lebovitz, educational director for Exponation, LLC, which produces DSE, said: "Because DPB and DOOH networks provide a wide variety of contextual opportunities in which to engage customers, more advertising agencies and marketers than ever before are looking to leverage the powerful convergence between digital signage, mobile, online, social networking and other media." He added that DSE's Advertising & Brand Marketers Seminar Program is designed to help them do just that.

Registration for the DOOH Networks Seminar Program, or any of DSE 2013 educational conference seminars is now open at www.digitalsignageexpo.net.

Digital Signage Expo 2013, co-located with the Interactive Technology Expo and Digital Content Show, will present its three-day conference on Feb. 26 to 28. The Exhibition Hall will open for two days on Feb. 27 and 28 at the Las Vegas Convention Center. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, health care, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Close to 180 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will be comprised of 16 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on-floor theaters.

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