Digital out-of-home mall media provider Eye has announced a new digital high-definition place-based–media network at the King of Prussia Mall, the third-largest mall in America. The new digital units launched Oct. 1. Ads running this holiday season include campaigns from Universal Pictures, Paramount Pictures, FOX Broadcasting and Film District.
This famous Philadelphia-area mall is popular with locals and tourists, housing 3 million square feet of prime retail space and the ability to deliver advertising to 1.7 million mall visitors per month in any of Eye's 12 digital ad units. The 72-inch HD digital units feature five ads in a 35-second full-motion advertising loop, allowing advertisers an ability to reach consumers when they are out and about in a buying mood and close to point of purchase.
King of Prussia Mall, located in King of Prussia, Pa., is home to seven world-class department stores and more than 400 stores, boutiques and restaurants.
Eye says it understands how mall media impacts shoppers better than anyone else. With more than 300 malls covering more than half of the top centers in the top DMAs, the company offers both hyperlocal targeting and national coverage in some of America's most iconic retail environments. Its diverse offering of backlit posters, high-definition digital screens, mobile connectivity and banners means it can create a customized and integrated solution for every marketing challenge.
Eye Corp Pty Ltd is a wholly owned subsidiary of Ten Network Holdings Limited, a publicly listed company which also operates Network Ten, the broadcaster of Australian free-to-air channels ONE, TEN and ELEVEN.