FaceCake Marketing Technologies, Inc., recently debuted its suite of augmented retail Try-On solutions.
FaceCake gives shoppers exactly what they have been looking for — their dream dressing room with a way to try on products quickly and easily, all while receiving personalized advice about styles and accessories, either in-store, at home, or on the go. From favorite brick-and-mortar retailers to e-commerce sites to mobile phones, shoppers can now try products on their own image and see what looks best, without the traditional dressing room hassles and having to remove their clothes. With FaceCake's augmented retail environment, including interactive virtual Try-On and instant product recommendations, shopping the way it should be is now a whole new reality.
Swivel by FaceCake, the first 3-D virtual dressing room, lets shoppers try on clothing and accessories on their own image, in real time and from any angle. Recently deployed at Bloomingdale's, Swivel also gives interactive personalized advice and the opportunity to socially share favorite looks. The sneak peek at ShowStoppers includes the new Swivel Close-Up, which provides consumers the opportunity to also try on makeup and jewelry within a two-foot environment, literally mirroring the in-store experience.
Reaching customers where and when they want to shop, other innovative FaceCake products include Swivel Digital Signage, which allows shoppers to try on products before they enter the store, tablet applications including real-time Swivel Close-Up and mobile solutions that engage shoppers from their phone. Shoppers can save favorites from any platform and build a virtual closet of items they own as well as items on their wish list. As shoppers interact with Swivel, any changes they make are available for mobile Try-On so their dream dressing room is now literally in their pocket.
"With the addition of Swivel Close-Up and Swivel Digital Signage we are providing a fully integrated and highly personalized shopping experience," said FaceCake founder and CEO Linda Smith. "FaceCake has not only made the dressing room a whole lot bigger, now shoppers can also take the dressing room with them wherever they go."
FaceCake Marketing Technologies, Inc. is a pioneer and innovator in personalized interactive marketing and virtual Try-On technologies. FaceCake's proprietary Visual Demonstration System allows users to manipulate their own images with a wide range of image transformation and animation capabilities, and to try on and try out various products and services. The VDS in conjunction with the FaceCake-patented Mirror Image Marketing System provides user-specific, highly-targeted promotion of products on user images, for unprecedented levels of personalization. The privately held company is based in Calabasas, Calif.