Digital Signage Installations: 8 Lessons Learned

August 27, 2014

Deploying digital signage is not just hanging screens, it is about integrating the digital experience into the DNA of a store’s design.

Creating Business Alignment around Digital Media Projects

August 6, 2014

Showing how the unique goals of each business group can be achieved with digital media will help motivate active, positive participation.

Debunking 4 Myths of SaaS

July 30, 2014

Many organizations are moving to a SaaS solution today for various reasons, but SaaS still tends to be overlooked due to misconceptions that are perceived by those that are fearful of adopting it.

Audio and Mobile Apps Enrich Retail Digital Signage

June 25, 2014

The emerging BYOD trend presents an opportunity to evolve how audio is managed and delivered in the retail store in lockstep with video.

Revenue Potential from Digital Screen Advertising at an MLB Stadium

June 18, 2014

Two research approaches were used to determine the total annual revenue potential from the screens.

Behind the Video Wall

June 4, 2014

Neglecting to take a close look at installation costs, which can account for the lion’s share of the expense, can be detrimental for video wall owners.

Leveraging Wi-Fi in a Retail Store

May 21, 2014

In the second of a two-part series, various attributes associated with using store Wi-Fi to power proximity marketing are addressed.

Integrating Wi-Fi Analytics into a Retail Store

May 7, 2014

These analytics are extremely useful to a retailer for accessing store performance, store traffic patterns, dwell times, penetration rates, and repeat visits.

5 Things Casinos Can Teach You About Digital Signage

April 23, 2014

Casinos were some of the earliest adopters of digital signage and remain excellent examples of how to use this marketing channel to its fullest potential.

A Remote-Controlled Digital Canvas Celebrates a New LTE 4G Network

April 9, 2014

Arsenal Media and its partners created a spectacular shape-driven digital canvas for the formal debut of Kazakhstan Telecom's national LTE 4G network.

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