Leveraging Location Based Marketing in Retail

May 14, 2015

Location-based marketing allows a greater level of consumer engagement by delivering messages and promotions to consumers at the right place and the right time.

Clear Objectives Prevent Unrealistic Expectations

May 6, 2015

When it comes to narrowing down the objectives and results that a company wants from its digital signage systems, there are several key things to consider.

Big Data Improves Digital Signage Message Relevancy

April 29, 2015

Leveraging the insights produced will result in superior message relevancy, which will have a measurable impact on consumer behavior.

Out-of-Home Media and the Internet of Things

March 31, 2015

The constant connectivity of the digital world is changing people's habits, and out-of-home advertising is uniquely poised to become a cornerstone of this new way of life.

Evaluating Your Options for Digital Signage

March 3, 2015

The task of finding the right display technology for your organization's particular needs can seem daunting, but it doesn't have to be that way.

6 Ways Smart Technology is Accelerating Digital Signage Adoption

February 25, 2015

Advances in smart technology have the potential to open up digital signage to a much broader customer base, from large enterprises to smaller organizations.

Sights and Sounds Go Together in Digital Signage

February 25, 2015

Visual content is being enhanced with audio in ways that put the consumer at the heart of the equation rather than treating them like an afterthought.

Get the Colors Right with the Right Calibration

February 18, 2015

One thing is for sure to keep customers’ eyes satisfactorily glued to your video wall — colors must be precise. No ands, ifs or buts.

It’s All About the (Customer) Experience

February 11, 2015

For retailers, it is not enough to recognize that the times are "a-changin’," but must change with the times.

Technology Transforms the Fast Casual Restaurant Experience

January 28, 2015

Beyond the traditional digital menu boards, technology can be used within the restaurant segment to increase order accuracy, build relationships, capture knowledge and create more of a relationship with the consumer.

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