Reducing the Total Cost of Digital Network Operations

September 17, 2014

Understanding some of the larger “buckets” of operational costs can help provide the framework for making the right capital investments.

The New Era for Digital Signage

September 10, 2014

HDBaseT allows installers and integrators to bring cost-effective solutions to the demands of digital signage customers.

Making the Case for Additional Investment in Digital Signage Based on ROI/ROO

September 3, 2014

It's time to rethink the urgency of validating digital signage expansion simply based upon Return on Investment.

Digital Signage Installations: 8 Lessons Learned

August 27, 2014

Deploying digital signage is not just hanging screens, it is about integrating the digital experience into the DNA of a store’s design.

Creating Business Alignment around Digital Media Projects

August 6, 2014

Showing how the unique goals of each business group can be achieved with digital media will help motivate active, positive participation.

Debunking 4 Myths of SaaS

July 30, 2014

Many organizations are moving to a SaaS solution today for various reasons, but SaaS still tends to be overlooked due to misconceptions that are perceived by those that are fearful of adopting it.

Audio and Mobile Apps Enrich Retail Digital Signage

June 25, 2014

The emerging BYOD trend presents an opportunity to evolve how audio is managed and delivered in the retail store in lockstep with video.

Revenue Potential from Digital Screen Advertising at an MLB Stadium

June 18, 2014

Two research approaches were used to determine the total annual revenue potential from the screens.

Behind the Video Wall

June 4, 2014

Neglecting to take a close look at installation costs, which can account for the lion’s share of the expense, can be detrimental for video wall owners.

Leveraging Wi-Fi in a Retail Store

May 21, 2014

In the second of a two-part series, various attributes associated with using store Wi-Fi to power proximity marketing are addressed.


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