Features

Learning the Value of Digital Signage on Campus

Learning the Value of Digital Signage on Campus

May 16, 2012

Convincing university administrators about the potential effectiveness of a digital signage network is a hard sell.

Digital Screens in Urban Markets Enrich Citizen and Visitor Experiences

May 9, 2012

In recent years, the use of new technologies has been a significant source of improvement for urban developments in the major cities in the world.

Technology Enhances Personal Service In-Store

May 2, 2012

The success of a retailer hinges on many factors.

Boundaryless Retailing: Embracing Digital Technologies for Compelling Consumer Experiences

April 25, 2012

The convergence of personal technologies, SoLoMo and eCommerce personalization has not only rapidly increased consumer sophistication, it also has

Casino Hotels’ Digital Communication Systems Strike it Rich With Guests

April 25, 2012

Casino hotel hybrids need to continually reinvent their properties and amenities to compete for the hearts, minds and wallets of millions of visito

What's Ahead for France's Largest Mall Digital Signage Network

April 18, 2012

Shopping malls are ideal locations for digital signage networks.

Intellectual Property Rights — The Hidden Cost of Digital Signage Content

April 11, 2012

So, you made your decision to invest in the hardware for digital signage in your stores.

Standards are Essential to Growth in Digital Place-Based Advertising

April 4, 2012

Digital Place-based Advertising (DPA) is anticipated to grow rapidly.

The Ingredients of a Successful Digital Signage Project

April 4, 2012

I like to cook:  My best dish is chili. I recently entered my first chili cook off (of which I received honorable mention).

In-Store Advertising: When Does it Clutter the Consumer Experience?

March 28, 2012

Marketers view in-store advertising as a critical medium to influence consumers‘ brand decisions.

Pages

Subscribe to Features