Rate Your Digital Signage with These 5 Questions

April 13, 2015

Your opinion is biased, and unbiased market research is expensive. Evaluate your content by giving yourself honest answers.

Fundamentals of Digital Signage Content

April 10, 2015

The single most important thing to know about developing a content strategy is: Do you have an objective and can you clearly define it?

How to Repurpose Static & Video Content for Digital Signage

March 30, 2015

Repurposing static or video content for digital signage needs to be approached with an understanding of the unique challenges of the different assets.

Without Fresh Content Digital Signs Become Expensive Wallpaper

March 17, 2015

Smart marketers understand that they must plan to have the right messages in the right place at the right time in order to get the audience’s attention.

Understanding CMS Fees is Critical First Step before Purchase

March 2, 2015

The best piece of advice is to urge your vendor to be as transparent as possible in what their fees include and do not include before making a decision and agreeing on a price.

Top 3 Challenges When Repurposing Content for Digital Signage

February 16, 2015

The challenge of repurposing content goes beyond the belief of making simple “desktop” edits and enters the realm of reproducing it.

Astral Out-of-Home Digital Signs Honor Canadian Flag's 50th Anniversary

February 13, 2015

"Proudly Flying for 50 Years" message will loop on Astral Out-of-Home digital signage this Sunday, reaching nearly half a million Canadians.

Pre-planning Content Across Multiple Platforms Lessens Headaches

February 2, 2015

Create the majority of your marketing assets upfront, all at the same time, then deploy as required.

Exterion Media and Parliament Team Up for Digital Out-of-Home Campaign

January 27, 2015

Engaging "Parliament in the Making" historical content is being displayed on London Underground's digital signage every Wednesday.

Short and Sweet Messages Pack the Most Punch

January 19, 2015

These five tips will help keep your digital signage messages concise.

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