Call to Action Should Remain on Screen as Long as Possible

May 26, 2015

As it relates to advertising, you need to capitalize on the moments you have the viewer watching the screen.

Providing Value to Viewers is a Digital Signage Win

May 11, 2015

Digital signage content is often at a crossroads between information and entertainment.

FANTA’s Instagram-powered Photo Booth Captures Iconic Orange Taste

April 27, 2015

FANTA’s playful out-of-home campaign transformed a JCDecaux Innovate panel into an Instagram-powered photo booth and instant selfie printer.

Rate Your Digital Signage with These 5 Questions

April 13, 2015

Your opinion is biased, and unbiased market research is expensive. Evaluate your content by giving yourself honest answers.

Fundamentals of Digital Signage Content

April 10, 2015

The single most important thing to know about developing a content strategy is: Do you have an objective and can you clearly define it?

How to Repurpose Static & Video Content for Digital Signage

March 30, 2015

Repurposing static or video content for digital signage needs to be approached with an understanding of the unique challenges of the different assets.

Without Fresh Content Digital Signs Become Expensive Wallpaper

March 17, 2015

Smart marketers understand that they must plan to have the right messages in the right place at the right time in order to get the audience’s attention.

Understanding CMS Fees is Critical First Step before Purchase

March 2, 2015

The best piece of advice is to urge your vendor to be as transparent as possible in what their fees include and do not include before making a decision and agreeing on a price.

Top 3 Challenges When Repurposing Content for Digital Signage

February 16, 2015

The challenge of repurposing content goes beyond the belief of making simple “desktop” edits and enters the realm of reproducing it.

Astral Out-of-Home Digital Signs Honor Canadian Flag's 50th Anniversary

February 13, 2015

"Proudly Flying for 50 Years" message will loop on Astral Out-of-Home digital signage this Sunday, reaching nearly half a million Canadians.

Pages

Subscribe to Features