Australian Road and Maritime Services Installs Traffic Signs with Electronic Ink

July 17, 2015

To see road traffic information on the go, drivers in Sydney can now rely on unique electronic paper signs optimized for road traffic.

Times Square Celebrates Independence Day with Digital Fireworks Display

June 30, 2015

The digital displays from Toshiba Vision and TDK screens will decorate the summer sky and set the mood for the Independence Day holiday in Times Square through July 5th.

3 Content Strategies to Generate Immediate Sales

June 8, 2015

Keeping your content short, using shapes and game-driven branding are all ways get digital signage to increase immediate sales

Call to Action Should Remain on Screen as Long as Possible

May 26, 2015

As it relates to advertising, you need to capitalize on the moments you have the viewer watching the screen.

Providing Value to Viewers is a Digital Signage Win

May 11, 2015

Digital signage content is often at a crossroads between information and entertainment.

FANTA’s Instagram-powered Photo Booth Captures Iconic Orange Taste

April 27, 2015

FANTA’s playful out-of-home campaign transformed a JCDecaux Innovate panel into an Instagram-powered photo booth and instant selfie printer.

Rate Your Digital Signage with These 5 Questions

April 13, 2015

Your opinion is biased, and unbiased market research is expensive. Evaluate your content by giving yourself honest answers.

Fundamentals of Digital Signage Content

April 10, 2015

The single most important thing to know about developing a content strategy is: Do you have an objective and can you clearly define it?

How to Repurpose Static & Video Content for Digital Signage

March 30, 2015

Repurposing static or video content for digital signage needs to be approached with an understanding of the unique challenges of the different assets.

Without Fresh Content Digital Signs Become Expensive Wallpaper

March 17, 2015

Smart marketers understand that they must plan to have the right messages in the right place at the right time in order to get the audience’s attention.

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