Without Fresh Content Digital Signs Become Expensive Wallpaper

March 17, 2015

Smart marketers understand that they must plan to have the right messages in the right place at the right time in order to get the audience’s attention.

Understanding CMS Fees is Critical First Step before Purchase

March 2, 2015

The best piece of advice is to urge your vendor to be as transparent as possible in what their fees include and do not include before making a decision and agreeing on a price.

Top 3 Challenges When Repurposing Content for Digital Signage

February 16, 2015

The challenge of repurposing content goes beyond the belief of making simple “desktop” edits and enters the realm of reproducing it.

Astral Out-of-Home Digital Signs Honor Canadian Flag's 50th Anniversary

February 13, 2015

"Proudly Flying for 50 Years" message will loop on Astral Out-of-Home digital signage this Sunday, reaching nearly half a million Canadians.

Pre-planning Content Across Multiple Platforms Lessens Headaches

February 2, 2015

Create the majority of your marketing assets upfront, all at the same time, then deploy as required.

Exterion Media and Parliament Team Up for Digital Out-of-Home Campaign

January 27, 2015

Engaging "Parliament in the Making" historical content is being displayed on London Underground's digital signage every Wednesday.

Short and Sweet Messages Pack the Most Punch

January 19, 2015

These five tips will help keep your digital signage messages concise.

Ubisoft Turns to Digital Signage to Encourage Londoners to “Shape Up”

January 5, 2015

Interactive digital out-of-home campaign in London promotes the launch of new Xbox One fitness game.

Spectacular Generative Content Lights Up World's Largest Digital Sign

January 5, 2015

Immense, high-definition digital advertising display debuts with creative interactive content on Marriott Marquis' Broadway facade in Times Square.

Video Agnostic Planning Maximizes Audiences

December 22, 2014

Just as the viewer doesn’t place more value in consuming content on a phone or a tablet over a TV screen, the marketer should not place more value on the development of content for one screen type over another.


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