Field Trip to Mars is Out of This World

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Imagine how many pages and how involved the permission slip would be for a grade school’s field trip to Mars? Well, thanks to an immersive, 360-degree virtual reality (VR) experience recently designed and engineered by Lockheed Martin and Framestore using Unreal Engine software, we don’t have to. This augmented reality installation enabled a school bus full of kids to be transported to that reddish planet named after the Roman God of war in a fun, safe and educational manner.

This is essentially a group VR experience, which is more or less unprecedented. Putting the entire class on a moving vehicle and making it look and feel like it was realistically the planet’s surface required the windows to become transparent 4K displays in addition to a host of other difficult feats.                               

As Framestore President Jon Collins said, “How the hell do you turn an entire bus into a headset?”

Check out the video below to see how they actually pulled it off:

Field Trip to Mars won 19 Lions at Cannes this year, which is more than any other single piece of work. Plus, it was across an impressive 11 categories from Cyber to PR to Entertainment to Innovation. Some are calling Field Trip to Mars the world’s most awarded campaign. Well, now they can add one more award to that list: Digital Signage Connection’s Installation of the Week.

 

About Author

Jason is a screenwriter, filmmaker, multimedia journalist and editor of DigitalSignageConnection.com. After film school, he attended USF to graduate with a journalism degree. Since then, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, Gogobot.com and TBO.com. His 2009 documentary American Colonies: Collapse of the Bee explored the phenomenon of Colony Collapse Disorder in honeybees and the various environmental/economic repercussions. The film became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became editor of DigitalSignageConnection.com at Exponation in Atlanta where he puts his combination of media skills to good use.

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