Imagine how many pages and how involved the permission slip would be for a grade school’s field trip to Mars? Well, thanks to an immersive, 360-degree virtual reality (VR) experience recently designed and engineered by Lockheed Martin and Framestore using Unreal Engine software, we don’t have to. This augmented reality installation enabled a school bus full of kids to be transported to that reddish planet named after the Roman God of war in a fun, safe and educational manner.
This is essentially a group VR experience, which is more or less unprecedented. Putting the entire class on a moving vehicle and making it look and feel like it was realistically the planet’s surface required the windows to become transparent 4K displays in addition to a host of other difficult feats.
As Framestore President Jon Collins said, “How the hell do you turn an entire bus into a headset?”
Check out the video below to see how they actually pulled it off:
Field Trip to Mars won 19 Lions at Cannes this year, which is more than any other single piece of work. Plus, it was across an impressive 11 categories from Cyber to PR to Entertainment to Innovation. Some are calling Field Trip to Mars the world’s most awarded campaign. Well, now they can add one more award to that list: Digital Signage Connection’s Installation of the Week.