Kenneth Brinkmann, Senior Vice President Group Director Digital of Posterscope USA, and Peter Rivera, Vice President and Chief Experience Officer at Infusion, co-presented “How Advertising is Expected to Evolve with Smart and Connected Cities,” a topic that was also addressed by the Digital Signage Expo Advisory Board’s Advertising and Brand Council last September.
“With connectivity of objects, the world is truly transforming,” said Brinkmann. “We have only seen the tip of the iceberg so far, but in a few years, we will see the results of the vast research and investment in this area.“
Speakers: Senior VP Group Director of Posterscope USA Kenneth Brinkmann and Peter Rivera, Vice President and CEO at Infusion
Kenneth Brinkmann heads up the digital and creative part of Posterscope — an agency focused on delivering dynamic, data driven real‑time digital OOH campaigns at scale. Before joining Posterscope USA, Brinkmann spent more than five years starting and heading Posterscope, PS Live and Isobar at the Dentsu Aegis Network-office in Aarhus, Denmark. All three business units have been a vital part of the success of the office in Aarhus, having tripled in size during these years. He is a native Dane and an executive graduate from Harvard Business School.
Peter Rivera is the global creative and marketing lead for Infusion, a 650‑person innovation and engineering firm focused on business transformation through technology and design. Prior to Infusion, Rivera was an SVP at AOL where he led a global team that helped the company overcome obsolescence through ad-supported branded content. Rivera has worked on digital strategies and executions for Fortune 500 brands across verticals. Select awards include a Cannes Gold Lion, a Best in Show and Best Retail Innovation award at the Digital Signage Expo and a team Emmy for the streamed global Live 8 concert experience.
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