FULL WEBINAR: How to Ensure that Content Remains a Priority

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Kim Dwyer, Internal Communications Manager for Nationwide Children’s Hospital, and Joshua Goodwin, Digital Media Specialist at Eileen Fisher, recently co-presented “How to Ensure that Content Remains a Priority with the Increased Focus on Hardware,” a topic that was also addressed by the Digital Signage Expo Advisory Board’s End User Council last September.

In this webinar, these two industry experts with very different backgrounds expanded on the idea that content can easily get overshadowed with new and shiny digital toys constantly being released and monopolizing showroom floors. That said, there are ways to highlight content, make it work for you and even generate revenue whether it’s optimizing message length, capitalizing on theme weeks from an editorial calendar or localizing for a hyper-specific audience. In other words, everyone always agrees that content is king, but it’s another matter entirely to ensure that it maintains the throne. Check out the full webinar recording below:

 

Speaker Bios: Kim Dwyer has been in Corporate Communications at Nationwide Children’s Hospital since 2008 and has managed the hospital’s digital signage network since the first pilot installation in 2011. With various types of digital signs to communicate to patients, families, visitors and staff, Kim oversees the creation of content and works closely with the Creative Services team to produce timely and effective messaging. As the hospital’s network of digital signs continues to grow, Kim is constantly looking for new opportunities to take hospital communication digital and to make digital messaging more effective and engaging. The most exciting part of going digital? Much less printing!

, Digital Media Specialist at Eileen FisherJoshua Goodwin was born and raised in NYC, and has worked in post‑production for more than 23 years. He has collaborated with clients like MTV, Nickelodeon, Sony Pictures, and Elektra Records to create creative content from feature‑length films to 30‑second promos. He injects himself in every process from pre‑production to deliverables and is currently restructuring Eileen Fisher’s video delivery system. Goodwin has been employed with Eileen Fisher as a digital media specialist (concentrating in digital signage) for more than two years and holds a bachelor’s in fine arts in film and animation from The University of the Arts in Philadelphia.

Sponsored by NEC Display Solutions

 

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