FULL WEBINAR: The Evolution & Acceptance of Programmatic Advertising

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From personalized messaging and RFID tags to demographic parameters, the work of Alvin Toffler and all relevant subject matter in between, Partner/Chief Operating Officer at Billups Rick Robinson and Platt Retail Institute’s Director of Global Marketing & Communications Margot Myers discuss the future of programmatic advertising by expanding on their answers to previous Ask the Board prompts.

All in all, these industry experts agree that we’re in a transitional phase when it comes to programmatic. Neither of them are naysayers, but there are still a lot of variables and unknowns to digest. For instance, in re-purposing digital advertising signage for Out-of-Home, how do you compete with all of the competing noise and other distractions of public spaces? How do you prove how many people saw an ad? How do you determine the cost per 1,000 impressions?

Plus, it’s not just about what the technology can do, but what people will accept. As personalized and programmatic advertising develops, there is an increasingly thin line between what is cool and what is creepy. In the end, they both think that programmatic will find its way, but it won’t be quite what we thought thanks in part to the law of unintended consequences.

The purpose of this new Digital Signage Connection webinar series sponsored by NEC is to educate, inspire and create a dialogue with in-depth and conversational presentations. That said, Rick Robinson and Margot Myers definitely delivered. In case you missed it, check out the webinar recording below and please share your two cents on the matter in the comments section.

About Author

Jason is a screenwriter, filmmaker, multimedia journalist and editor of DigitalSignageConnection.com. After film school, he attended USF to graduate with a journalism degree. Since then, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, Gogobot.com and TBO.com. His 2009 documentary American Colonies: Collapse of the Bee explored the phenomenon of Colony Collapse Disorder in honeybees and the various environmental/economic repercussions. The film became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became editor of DigitalSignageConnection.com at Exponation in Atlanta where he puts his combination of media skills to good use.

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