G&M Oil Expands inOvationTV Media Platform to Chevron Stations

January 22, 2013

G&M operates more than 140 fuel and convenience store locations in Orange, Los Angeles, Riverside, San Bernardino, San Diego and Ventura counties — primarily flying the Chevron flag.

Gas Station TV (GSTV), America's video network at the pump, and Wayne, a GE business and global innovator of fuel dispensers and technologies, announced that G&M Oil Company, Inc., is expanding the inOvationTV media platform to include 16 more of its sites in metropolitan Los Angeles following tremendous success at existing locations.

Operating more than 140 fuel and convenience store locations in Orange, Los Angeles, Riverside, San Bernardino, San Diego and Ventura counties — primarily flying the Chevron flag — G&M Oil previously installed inOvationTV at its Laguna Hills and Westminster Chevron locations and was one of the first fuel retailers to provide motorists in Orange County with the forecourt media program.

"We are very pleased with the positive response we've received from our customers about the inOvationTV media program," said Mick Gray, G&M Oil Company, Inc. "G&M has a long-standing reputation for superior service, and offering inOvationTV simply amplifies that."

"I'm extremely pleased with G&M's endorsement of our inOvationTV media program and the improved position it gives us in the Los Angeles area," said David Leider, CEO, GSTV. "The inOvationTV media platform has become a real point of differentiation for our participating retailers, and I'm honored to see a major retailer such as G&M validate that."

Launched in 2011, inOvationTV was developed as a partnership between GSTV and Wayne. Fuel retailers outfitted with inOvationTV are able to inform and entertain their customers with GSTV's exclusive content experience, including news from HLN, entertainment headlines from Showbiz Tonight, sports from ESPN, business and personal finance reports from Bloomberg TV, and GSTV's original social media television show, "Your Neighborhood," in addition to local weather updates from AccuWeather.

The Mission of G&M Oil Company, Inc. is to proudly operate clean, well-maintained service stations, in an environmentally safe manner, staffed by trained, courteous personnel, offering competitively priced products throughout its marketing area.

Gas Station TV delivers the hard to reach, on-the-go consumer and reaches more than 38 million monthly viewers at the nation's leading gas retailers in 110-plus U.S. DMAs. Through its inOvationTV partnership with Wayne, a GE Energy business, the network is on track to increase its monthly reach to over 70 million people. Gas Station TV is a Destination Media, Inc. company.

Wayne is a GE business and global leader in the design, manufacturing and servicing of forecourt fueling solutions where reliability and uptime are critical. Dispensers, payment platforms, control systems and technology from Wayne play an essential role in traditional and alternative fueling sites around the world. Wayne is ISO 14001 certified.

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