HDMTV, the largest and fastest-growing out-of-home public venue advertising network in Alabama, is looking forward to significant growth in 2013.
HDMTV currently has 71 screens reaching 490,000 monthly in consumer traffic and serves the Birmingham, Huntsville, Montgomery, Mobile, Tuscaloosa, Atlanta and Nashville markets. Planned growth includes at least 22 new locations going live in 2013 with 75 percent of these locations to go live in Q1 2013. By year's end, this rollout will push HDMTV's reach to more than 600,000 in monthly consumer traffic.
An ongoing expansion with UAB Medical West and American Family Care will give the network more than 90 locations with 70 of those screens located in medical venues. As well, this growth will give HDMTV more than 78 locations within its core market — the state of Alabama.
"The continued expansion of HDMTV's footprint and monthly reach is very exciting," said Chuck Adams, president of digital out-of-home solutions. "The growth within medical venues furthers our strategic plan to drive value for our advertisers based on consumer dwell and increased impressions. Our growth across the UAB Medical West and American Family Care clinics will push us much closer to our goal of reaching 750,000 in monthly consumer traffic."
In addition, HDMTV wants to add five to 10 new casual dining venues in the Birmingham area.
"Our programming mix delivers relevant and engaging content which includes being a distribution point for the SEC Digital Network sports content, as well as news, weather and lifestyle programming, making HDMTV a perfect fit for casual dining establishments," Adams said. "Not only can these hosting locations use HDMTV as an advertising solution to drive traffic to their business, they can utilize the screens as a hybrid digital signage solution to effectively communicate with their customers while they are on site."
Highlands Digital Media is a leading provider of customized digital signage and private network solutions for clients across all business sectors. HDMTV is Highlands Digital Media's branded out-of-home advertising network delivering engaging and relevant content as well as targeted advertising solutions.