As thought leaders for the HR profession and regulatory body for close to 20,000 human resources practitioners in Ontario, the Human Resources Professionals Association (HRPA) needed its new headquarters to be both a meeting place and center of learning for many different constituencies: HR professionals, the association’s business partners, government and academia.
The HRPA needed an elegant, dynamic solution to help inform and guide visitors throughout its 5000-square-foot Learning Centre. Replete with meeting rooms, videoconferencing suite, webcast studio, classrooms and networking areas, the Learning Centre was functionally enhanced with engaging digital signage that combines touchscreen wayfinding and display screens throughout.
Dot2Dot partner Clearview Digital Marketing raised the bar by streamlining and standardizing business practices to enhance the HRPA brand. At the heart of the efficiency gain is Scala Content Manager — custom-scripted — that allows users to input content months in advance and then intelligently manage and wirelessly publish information on all screens.
For visitors entering the center, a touchscreen details in real-time the day’s events, complete with rooms, walking paths and washroom locations. Once inside, complementary screens artfully attract viewers with more relevant and engaging information about: future events, speaker photos and bios, the day's schedule, and special promotions.
"The touchscreen wayfinder has had a positive impact on our guest experience, and the internal screens have provided the medium we were looking for to efficiently update and message our visitors, and inform and engage employees.” said Chris Larsen, HRPA’s vice president of marketing and membership.
HRPA is also using the system for its internal communications. Clearview custom created a dedicated channel for their private staff lounge that delivers corporate messaging, an embedded TV feed, scrolling RSS news and weather feeds.
Clearview fuses ideas and creativity with technological leadership to produce inspired marketing solutions that help clients achieve their business goals. Specializing in creating excitement for brands, Clearview provides business-building strategies through the use of digital signage, mobile, and social media that engage audiences and produce results.
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, the Dot2Dot team delivers a unique combination of 25-plus years of hands-on experience, industry-leading proprietary ad management software and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Its award-winning fully integrated solutions are backed by best-in-class partners to provide a full range of services from installation and network hosting to content strategy, creative design, scheduling, and audience measurement.