IHS: Demand For Digital Signage TV Up

November 1, 2012

Research firm says it expects digital signage TV sales to grow even more.

The North America market for digital signage and professional digital displays grew in the second quarter of 2012, aided by higher demand of lower-priced digital signage televisions that are used in indoor spaces, according to research firm IHS.

Shipments of digital signage TVs in North America climbed to 155,230 units in the second quarter, up from 143,359 units in the first quarter. The second-quarter amount was also more than the 134,821 units shipped during the same time a year ago, IHS said.

The market will continue to grow for the rest of the year, to 168,298 units in the third quarter, and then to 194,043 units in the fourth, IHS predicts. The rise in digital signage TV shipments helped boost the overall North America market for digital signage and professional digital displays to 1.04 million units in the second quarter, up from 0.99 million units in the first quarter, IHS said.

Digital signage and professional digital displays embrace several technologies, but digital signage TVs belong to the group known as indoor digital signage, which also includes digital signage monitors, IHS said.

"DS TVs are popping up today in bars, clubs and restaurants, as well as in small- and medium-size business retail locations that have limited budgets and do not require high-end displays," said IHS researcher IHS Sanju Khatri. "Because of this, many core brands, including LG Electronics and Samsung Electronics from South Korea, as well as NEC from Japan, are pursuing opportunities in the DS TV-hybrid TV space."

The researh firm also noted that in comparison to digital signage TVs, digital signage monitors feature commercial-grade display panels and housing.

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