Brand Marketers

Amscreen Digital Signage Network Drives Geographically Targeted Sales for Auto Trader

Amscreen Digital Signage Network Drives Geographically Targeted Sales for Auto Trader

June 19, 2013

U.K.'s largest digital marketplace uses digital place-based screen network to automate and serve ads for local car sales.

Digital Out-of-Home Asset Wastage Represents $2.3 Billion a Year in Lost Advertising Opportunity

June 17, 2013

Study shows three out of four campaigns run on digital screens are not using digital features and capabilities to their full potential.

Smile! You're on Digital Signage!

June 10, 2013

Submitted by rlebovitz on Mon, 06/10/2013 - 12:56
Candid Camera meets Photoshop meets digital signage at a bus stop shelter.

April 2013 Question of the Month

June 5, 2013

Submitted by rlebovitz on Wed, 06/05/2013 - 16:11

"Displaying real-time social media feeds can be engaging but problematic without the ability to filter posts. How is social media content being used on digital signage networks, what is the best use of this application and what advice would you give to those considering it?"

FAB Universal Signs Kiosk Advertising Agreement

May 31, 2013

Shanghai Qiujia Culture Media will provide advertising on the top screen of the FAB Intelligent Media Kiosk Network.

ABC Regional Sports & Entertainment Sales and Branded Cities Network Announce Exclusive Digital Signage Advertising Agreement

May 31, 2013

Exclusive sales and marketing agreement will enable companies to build a digital out-of-home LED network in major cities throughout the country.

Get in the Game Campaign Gets Fans Involved by Turning Tweets Into Projection Images

May 30, 2013

Submitted by rlebovitz on Thu, 05/30/2013 - 17:11
3D video-mapping was used to display mood data as an infographic on a giant purpose-built set in Dublin town center.

Australian DOOH Ad Network Converts to BroadSign's Digital Signage Software Platform

May 28, 2013

Deployment of more than 900 screens will run on the BroadSign X digital signage software platform.

Canada's Mobile Passion Fuels Out-of-Home Engagement

May 28, 2013

New comScore research benchmarks Canadian mobile user interest in and interaction with mobile-enabled Out-of-Home (OOH) advertising.

Nielsen Study Shows Dramatic Increase in Adspace Digital Mall Network Viewership

May 23, 2013

Digital place-based mall network enjoys 24 percent increase over 2011 report.

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