Brand Marketers

Avante Launches Agency POP Display Partnership Program

Avante Launches Agency POP Display Partnership Program

May 15, 2012

Avante, one of the top factory direct custom display manufacturers serving the United States and Canada, announced it has launched a new partnershi

Virgin Airlines Team Up to Launch Virgin Skies Ad Campaign

May 11, 2012

Virgin America, Virgin Atlantic Airways and Virgin Australia recently announced that all three award-winning Virgin airlines have joined forces for

DPAA Announces Call for Digital Media Summit Presentations

May 11, 2012

The Digital Place-Based Advertising Association's (DPAA) 5th Annual Digital Media Summit will bring together ad/media agencies, brands, networks, t

Mercedes-Benz Viano Campaign Surprises and Delights Transit Passengers

May 7, 2012

Submitted by rlebovitz on Mon, 05/07/2012 - 08:23

For its customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG's digital advertising displays in the Berlin Friedrichstrasse underground station.

Dynamic 3D Projection Transforms Caesars Palace

May 3, 2012

DWP Live and Monster Media 3D have announced the successful execution of the first-ever 3D projection on Caesars Palace in Las Vegas on Wednesday,

Harris Approves Plan for Divestiture of Broadcast Communications

May 3, 2012

Following the close of the third quarter of fiscal 2012, Harris Corp.

New Report Evaluates Consumer Lifestyles to Determine Value of Out-of-Home Advertising

May 3, 2012

A new study released by the Outdoor Advertising Association of American (OAAA) found out- of-home (OOH) advertising provides tactical and strategic

OAAA Industry Initiative Asks Advertisers to 'Take Another Look' at OOH

May 3, 2012

At the industry's annual conference in Miami, the Outdoor Advertising Association of America (OAAA) announced out of home advertising companies acr

What the OAAA's Repositioning Campaign Means for Digital Place-based Advertising

May 3, 2012

Submitted by rlebovitz on Thu, 05/03/2012 - 10:38

The OAAA (Outdoor Advertising Association of America) has launched a multi-year repositioning campaign on behalf of the Out-of-Home (OOH) industry that is boun

Ayuda Brings Out-of-Home Advertising Buying Online With Zest

May 2, 2012

Ayuda Media Systems is releasing what the company describes as "a revolutionary tool" for outdoor advertising companies to bring their businesses o

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