Digital Out-of-Home Networks

Nielsen Study Shows Dramatic Increase in Adspace Digital Mall Network Viewership

Nielsen Study Shows Dramatic Increase in Adspace Digital Mall Network Viewership

May 23, 2013

Digital place-based mall network enjoys 24 percent increase over 2011 report.

Clear Channel Outdoor Rolls Out Streamlined Ad Buying Concept for Out-of-Home Audiences

May 23, 2013

Innovation enables advertisers and agencies to more easily buy solutions based on key demographics.

Xaxis Places Brings Programmatic Buying to Digital Out-of-Home

May 23, 2013

Real-time platform allows advertisers to link digital-out-of-home campaigns with online and mobile efforts, delivering coordinated messaging to the same audiences.

Digital Place-based Advertising Association Names New President and CEO

May 22, 2013

Barry Frey is a long-time media and marketing visionary with extensive leadership in building interactive, television and cross-platform media businesses for marketers.

Mediaocean and ADstruc Announce Integrated OOH Platform

May 22, 2013

Companies form partnership to provide fully integrated ad management solution for the outdoor advertising industry.

Ad Council Launches Digital Platform for Downloadable Public Service Ads Across All Media Types

May 21, 2013

New 'PSA Central' offers multimedia content for 50 national campaigns that receive a cumulative $1.5 billion in donated time and space annually.

400-Screen Digital Signage Network Raises Gas Station Convenience Store Sales

May 17, 2013

Submitted by rlebovitz on Fri, 05/17/2013 - 11:13
This installation of a 400-screen digital signage network in 30 Petrol stations in Slovenia represents a smart, integrated approach to digital signage deployment.

Blue Bite Enables Taxi Media Screens With Near Field Communication Technology

May 17, 2013

Creative Mobile Technologies taxi riders can interact with a variety of rich mobile experiences.

400-Screen Digital Signage Network Raises Sales at Slovenian Petrol Stations

May 15, 2013

Scala has announced the installation of the digital place-based network in Slovenia's largest gas station chain, managed by energy company Petrol.

Jack Link's Sasquatch Goes After the Fuel Network's On-the Go Audience

May 14, 2013

Jack Link's Beef Jerky commercial will be seen on gas pumps featuring Outcast Media's digital signage network.

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