Digital Signage Installations: 8 Lessons Learned

August 27, 2014

Deploying digital signage is not just hanging screens, it is about integrating the digital experience into the DNA of a store’s design.

AFP and Valota Sign Global Digital Signage Content Delivery Agreement

August 14, 2014

The news service will provide real-time, localized content for the digital signage network.

Pearl Media Creates Chelsea Market Digital Feed

August 13, 2014

The network, powered by The Huffington Post, will provide fresh, relevant and inspiring content for consumers and tenants.

Halifax Chooses ScreenScape to Drive Place-based Media Efforts

August 12, 2014

ScreenScape’s community-shared digital signage platform is driving public messaging, boosting economic development and tourism initiatives.

Digital Signage Network Reinvents Montreal Congress Center

August 6, 2014

The network of 95 screens deployed on its seven floors includes multiple types of configurations and serves event attendees as well as the employees, visitors and commuters.

DPAA Analysis Proves Reach of Digital Place-based Networks

August 4, 2014

New analysis of reported Nielsen data reveals digital place-based networks deliver more 18-49 impressions than leading network primetime shows and top basic cable networks.

MediaPost's DOOH Awards to be Presented at DPAA Summit

July 30, 2014

The 6th annual awards ceremony will cap off the full-day Video Everywhere Summit Nov. 4 in New York.

BlueFocus and Clear Channel Partner to Promote Chinese Brands in U.S.

July 7, 2014

The multi-year deal gives BlueFocus access to CCO's digital out-of-home media in Times Square and in major U.S. airports.

Winter Chills Trigger oOh!’s Digital Dimetapp Campaign

July 3, 2014

Pfizer’s Dimetapp campaign will run on two hundred of oOh!’s retail digital panels and 380 of oOh!’s café digital screens during Winter.

Ask the Board: Why Digital Signage Fails

June 9, 2014

DSE's Advertising and Content Councils answer this week's question: What are the main reasons digital signage/digital out-of-home campaigns fail?

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