As technological capability gradually catches up with the concepts that the industrialized world dreamt about and flirted with in the 1990s, we’re now lucky enough to see mediums like virtual reality (VR) and holographic projection truly start to become options for both practical application as well as interactive advertisement. Look no further for proof than Heathrow Airport—one of the world’s busiest travel hubs and recently the film set for a 360-degree virtual reality video collaboration between JCDecaux Airport UK and VR specialists Visualise.
Filmed in ad-and-digital-sigange-friendly terminals 2 and 5, this new VR experience takes viewers through check-in, departures and arrivals and allows one to explore the jet setting environment using Samsung Gear VR headsets.
With an average dwell time of three hours, Heathrow Airport intrinsically provides a captive audience of engaged businesspeople and other citizens of the world thereby serving as an ideal testing ground for the virtual tour. As the video below illustrates, the idea is to give potential clients/advertisers the perspective of airport travelers in order to understand their needs and wants as potential customers.
Alan Sullivan, managing director of JCDecaux Airport UK, said: “We are delighted to have worked with Visualise to produce such an innovative, ‘media-owner-first’ virtual experience. The airport is a unique environment with key advertising benefits that can be extremely difficult to showcase in real life due to time and security restrictions at the airport. We can now make it possible for potential advertisers to understand the benefits in an impressive and impactful way without having to leave their office.”
Henry Stuart, founder and chief executive of Visualise added: “This project really showcases the power VR can have when it comes to marketing and advertising a project or service. We utilized a raft of technologies to deliver the experience required to really highlight the powerful message advertising in an airport can offer.”
From science fiction to the transportive possibilities of everyday reality, we can expect to see a lot more of this type of thing in the years to come.