The WWF recently joined forces with TINT, a self-service platform that allows the display of any social feed anywhere, and Exterion Media for an elaborate social-out-of-home (SOOH) activation in the London Underground. Remember, this organization has nothing to do with professional wrestling, but rather with the wellbeing of our planet and the wildlife that inhabits it. The WWF, formerly known as The World Wildlife Fund, lent a hand here to help draw attention to Earth Hour — a powerful event that had countless businesses, landmarks and households turn all non-essential lights off for one hour starting at 8:30 p.m. on March 19.
As the photograph above shows, this inspiring and symbolic mobilization called attention to climate change and other vital environmental issues with the help of social media content and TINT Boards tagged #EarthHourUK on 140 of Exterion Media’s LCD screens in the London Underground.
“To help inspire the nation to take part in this year’s Earth Hour, we were looking for an innovative way to use our social media feeds to engage a mass public audience,” said WWF spokesperson Tracey Spensley. “TINT and Exterion Media provided us with a dynamic and engaging opportunity to reach out to today’s tech-savvy generations ahead of our global event.”
“Social-out-of-home (SOOH) is revolutionizing the out-of-home market, and it’s never been more exciting,” said TINT’s European director Stuart Thompson. “Here at TINT, we are thrilled to be working with a global non-profit organization as significant as WWF to help them reap the benefits of today’s exciting new digital marketing technologies.”
“We’re delighted to be partnering with both TINT and WWF resulting in the delivery of genuine innovation for WWF’s Earth Hour campaign,” said Exterion Media’s director of partnership Dan Cresta. “This is just the start of the journey, with plenty more campaigns in the pipeline planned over the coming months delivering dynamic social content across our London Underground digital screens.”