Installation of the Week: The Good Kind of Inflation

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With an installation idea and campaign that makes the old Clap-O-Meter (or Applause-O-Meter depending on your particular region, age and inclination) look downright quaint, UMBRO recently upped the ante in terms of fan interactivity for the Peruvian soccer team (or football team depending on your region and inclination).

In an effort to involve their loyal fan base and inflate the balls that will be used for the Russia 2018 World Cup’s qualifying games, UMBRO has actually implemented a machine that transfers the fervor and cheers of spectators into air for inflating the balls.

As the video below illustrates, fans shout right into the installation’s mouthpiece, which detects the decibel level and converts that amount into pounds and activates a compressor that fills the soccer balls with air in real time. The balls are then taken directly to the field for game play.

For more from Umbro Peru head to http://www.umbro.com/es-pe/

About Author

Jason is a screenwriter, filmmaker, multimedia journalist and editor of DigitalSignageConnection.com. After film school, he attended USF to graduate with a journalism degree. Since then, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, Gogobot.com and TBO.com. His 2009 documentary American Colonies: Collapse of the Bee explored the phenomenon of Colony Collapse Disorder in honeybees and the various environmental/economic repercussions. The film became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became editor of DigitalSignageConnection.com at Exponation in Atlanta where he puts his combination of media skills to good use.

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