With an installation idea and campaign that makes the old Clap-O-Meter (or Applause-O-Meter depending on your particular region, age and inclination) look downright quaint, UMBRO recently upped the ante in terms of fan interactivity for the Peruvian soccer team (or football team depending on your region and inclination).
In an effort to involve their loyal fan base and inflate the balls that will be used for the Russia 2018 World Cup’s qualifying games, UMBRO has actually implemented a machine that transfers the fervor and cheers of spectators into air for inflating the balls.
As the video below illustrates, fans shout right into the installation’s mouthpiece, which detects the decibel level and converts that amount into pounds and activates a compressor that fills the soccer balls with air in real time. The balls are then taken directly to the field for game play.
For more from Umbro Peru head to http://www.umbro.com/es-pe/