Installation of the Week: Vegas-Style Shotgun Weddings in Stockholm, Sweden

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As just about everyone knows by now, Elvis Presley is very much alive and living in Las Vegas. How else could he marry so many young couples making their way along the Strip? It’s true. For decades, young lovers have flocked to Sin City to try their luck and get hitched without all the formal trappings of a traditional wedding. Similar spots on the map include the Bahamas and central Africa for a variety of reasons and loopholes. And now, we can add Stockholm of all places, to that shortlist.

Thanks to a new ad campaign for Norwegian Airlines and its corresponding digital billboard from M&C Saatchi Stockholm, couples were dared to wed on the spot for the opportunity to win a honeymoon in Vegas. As the video below illustrates, the giant video screen in a Stockholm mall live-streamed directly from the Little White Chapel in Glitter Gulch, where preacher Elvis was waiting on standby to officiate. The stunt helps promote the first-ever non-stop route between Sweden’s capital city and Las Vegas, originally announced last fall.

“The campaign idea reflects the spontaneity and madness of Las Vegas and attracted the right target group: people who dare to do something different,” said Norwegian Airlines’ head of marketing.

This seemed like an appropriate installation to highlight as Digital Signage Connection gears up for Digital Signage Expo 2016 at the Las Vegas Convention Center from March 15th through March 18th.

About Author

Jason is a screenwriter, filmmaker, multimedia journalist and editor of DigitalSignageConnection.com. After film school, he attended USF to graduate with a journalism degree. Since then, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, Gogobot.com and TBO.com. His 2009 documentary American Colonies: Collapse of the Bee explored the phenomenon of Colony Collapse Disorder in honeybees and the various environmental/economic repercussions. The film became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became editor of DigitalSignageConnection.com at Exponation in Atlanta where he puts his combination of media skills to good use.

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