Israeli Pavilion at Expo 2010 Wows Visitors, Shows Off Technological Prowess With Digital Signage

May 18, 2011

The Israeli Pavilion at expo 2010 in Shanghai, China, displayed an amazing three-area digital exhibit, including The Whispering Garden, Hall of Light and Hall of Innovation, to help visitors become acquainted with Israel and its impressive technological achievements.
The Hall of Innovation included a spectacular multimedia show, beginning with a floating 3D light ball that climbed toward the ceiling. Then, a 360-degree multimedia show was presented, showing the roots of Israel’s desire for excellence. The magnificent show was complemented and supported by 150 personal screens, located in balls, displaying innovative Israeli products.


DSE® 2011 Silver Apex Award – Arts, Entertainment, Recreation: Israeli Pavilion in Expo 2010 China
NOMINEE:
Israeli Pavilion at Expo 2010, Shanghai, China
NOMINATING COMPANY: C-nario, Israel
CATEGORY: Arts, Entertainment, Recreation
PROJECT: The Israeli Pavilion at expo 2010 in Shanghai, China, displayed an amazing three-area digital exhibit, including The Whispering Garden, Hall of Light and Hall of Innovation, to help visitors become acquainted with Israel and its impressive technological achievements.

Attendees are immersed in technology at the Israeli Pavilion's Hall of Innovation.
The main objective for the Israeli Pavilion was to provide a unique and exciting visitor experience, and link past, present and future through an exciting experience using forefront technologies.
Attendees are immersed in technology at the Israeli Pavilion's Hall of Innovation.

OVERVIEW
The project consisted of three areas at the Israeli pavilion at Expo 2010, Shanghai, China (held April-October, 2010). These areas included: The Whispering Garden, which was an orchard greeting visitors using sound effects; the Hall of Light, which presented a huge painting of Israeli landscapes, with spaces where short movies and special effects were projected; and The Hall of Innovation, which included a spectacular multimedia show beginning with a floating 3D light ball that climbed toward the ceiling. Then, a 360-degree multimedia show was presented, showing the roots of Israel’s desire for excellence. The magnificent show was complemented and supported by 150 personal screens, located in balls, displaying innovative Israeli products.

OBJECTIVES
The main objective was to provide a unique and exciting visitor experience, and link past, present and future through an exciting experience using forefront technologies. Another goal was to enable the visitor to become acquainted with Israel and its technological achievements through an extraordinary experience.

CHALLENGES
The main challenge was to create an experience that could deliver the specific messages to a huge number of visitors (more than 15,000 visitors a day during the expo).

In addition, the structure of the pavilion was unique and posed challenges. The projection space structure was round and included 360-degree projection. That required a technological solution, so C-Nario had to adapt the content accordingly by creating a light ball that rises to the ceiling and activates the lighting of the balls that wrapped the personal screens, and the projection on paintings, requiring a complete synchronization of all the technological systems.

SOLUTIONS
C-nario implemented its innovative C-nario Entertainer digital signage solution, employing the most advanced capabilities including unique show control, synchronized seamless projection, crystal clarity, precision and geometric correction features, in pixel-perfect quality. Disk-In Pro, the designer and implementer, developed the multimedia concept development, and created and implemented the multimedia shows.

RESULTS
Visitors’ enthusiasm, wiilingness to visit the pavilion and response after the visit proved very positive results. The Israeli pavilion was ranked by China International Business magazine as first in the most attractive pavilions at Expo 2010. Many people waited for hours each day to enter the pavilion. All of them were very excited after seeing the multimedia show.
 

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