Digital Signage Connection

Jeremy Lockhorn
Vice President, Emerging Media
Razorfish
 

Jeremy leads the emerging media practice at Razorfish. The team functions as both a think-tank on next-generation media and an extension of current client teams and is focused on driving innovative marketing solutions for clients. As the marketing landscape continues to fragment and new channels emerge, Jeremy functions as a filter and consultant – helping clients and internal teams to understand, evaluate and roll out strategic pilot programs and analyze the results in an effort to fuel future efforts and broader campaigns. He helps teams take a core idea and extend it to new digital environments, building connections with target audiences in unexpected, yet efficient, ways.  This approach goes beyond campaigns; it translates to powerful digital solutions that can transform businesses. Jeremy’s efforts to research and assess the landscape ultimately feed global strategy development and uncover unique opportunities for innovative marketing programs.

Jeremy is a 15-year advertising industry veteran, having spent time at offline and direct marketing agencies before joining Philadelphia-based digital agency startup i-FRONTIER in 1997 as it’s first employee. He teamed with founder Brad Aronson to grow the business and ultimately join forces with Razorfish. During his tenure at the agency, he has served many roles, but they share a common theme - the intersection of media, creative and technology.

He is a frequent speaker on emerging media, having presented at OMMA Video, Cannes Lions, CES, Digital Hollywood, Streaming Media East and West, iMedia, Internet Retailer, the AAAA Media Conference and more. Jeremy also writes a monthly column for online magazine ClickZ (http://www.clickz.com/author/profile/935/jeremy-lockhorn) and regularly publishes whitepapers on a broad range of emerging media topics (http://www.razorfish.com/#/ideas/reports-and-papers/white-papers/view-all/).

Jeremy holds a BSJ in Advertising Management from Ohio University’s Scripps School of Journalism, and is currently based at agency headquarters in Seattle, WA.