Visual merchandising company Keyser Retail Solutions (KRS) and Wireless Ronin Technologies Inc. (WRT) have joined forces to provide marketing strategies and technology solutions to the quick-service restaurant (QSR) industry.
The joint marketing agreement allows the companies to leverage their unique and proprietary processes and technologies to create custom in-store and drive-thru digital signage solutions for QSR marketers, from strategy through execution.
Keyser Retail Solutions will utilize the company’s Zone Strategy system that optimizes planning and placement of visual messaging in restaurant and retail environments. Wireless Ronin will provide technology systems that feature its cloud-based RoninCast marketing technology software platform allowing marketers the ability to deliver and manage marketing and advertising campaigns remotely across targeted locations.
“Impacting customer behavior and experience requires delivery of the right message in the right place at the right time,” said Judy Haselberger, president of Keyser Retail Solutions, Chicago. “Working in partnership with creative marketing teams, we’ll design, create, and deploy systems that enhance the customer experience through the successful delivery of next-generation rich merchandising messaging.”
Scott W. Koller, president and CEO of Wireless Ronin, Minneapolis, added: “Combining Keyser’s leading visual merchandising expertise and Wireless Ronin’s marketing technologies provides QSR marketers the ability to control messaging and communication with customers. We believe this will provide a superior return on investment for QSR marketers by helping to drive sales with a powerful mix of marketing strategy and technology.”
Keyser Retail Solutions (KRS) is a wholly-owned subsidiary of Keyser Industries Inc. KRS is the operating company that has been a pioneer in the QSR visual merchandising arena. Through its sister business Florida Plastics International, the company has served as exclusive provider of indoor and outdoor menu boards and related visual merchandising products to McDonald’s Corp. in the U.S. and is responsible for developing many of today’s industry standards and practices.
WRT has developed digital signage solutions for a broad range of QSR marketers, including KFC, Johnny Rockets and Aramark.