Lottery Board Utilizes Digital Signage to Spread Message of Responsibility

December 11, 2012

BCLC uses digital ads to remind parents not to buy lottery tickets for minors.

As the holiday season approaches, BCLC reminds gift givers to use their "GameSense" and only give lottery tickets to players who are of the legal age to play.

To encourage responsible play and responsible gift-giving, BCLC is communicating this message through online advertising, social media and a network of digital signage at more than 4,000 lottery retailers and British Columbia's 34 casinos or community gaming centers. Along with gaming jurisdictions across North America and Europe, the McGill University International Centre for Youth Gambling Problems and High-Risk Behaviors and the National Council on Problem Gambling, BCLC is committed to encouraging players to gamble responsibly and limiting access to gambling products by minors.

BCLC encourages parents to visit to learn more about the comprehensive programs to help players make informed choices about gambling.

BCLC is a provincial Crown corporation that offers socially responsible gambling entertainment. Every dollar of gambling proceeds is returned to British Columbians through provincial, community and charitable programs.

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