Second Story, part of SapientNitro, took home the Installation of the Year APEX Award with Vornado Realty Trust’s installation in Times Square in the Public Spaces category. The nine-story installation features 23 million pixels and is now the largest 4K screen in the world. To unveil the Times Square display and demonstrate to potential advertisers its scale, resolution and capacity for interactivity, Second Story created a spectacular transmedia exhibition that positioned the audience as co-creators of content.
The Content of the Year APEX Award went to Digital Kitchen for The Microsoft Lobby Cube Experience in the Immersive Environments category. The Microsoft Lobby Cube Experience, a digital installation in the Microsoft Corporate Office in Redmond, Washington, seamlessly integrates architecture and space, transporting employees to an environment in tune with nature. Digital Kitchen created four layers of content that would react to the way passersby move to truly connect employees to the environment.
There was a definite trend amongst the APEX winners in that the installations all seemed to transcend mere technology in favor of stressing story, place and content. See below for Installation of the Year and Content of the Year case studies as well as a complete list of this year’s winners in each category.
Arts, Entertainment & Recreation: Westbury National Show Systems for Winter Festival of Lights – Oaks Hotel Niagara Falls Ontario
Business & Government Services: Cineplex Digital Solutions for Scotia Plaza
Education & Healthcare: Second Story, part of SapientNitro for John J. Hemmingson Center Gonzaga University
Event Venues & Hospitality: McCann Systems for Viacom
Food & Beverage: GDS Inc. for Starbucks Corporation
Immersive Environments: Digital Kitchen for The Microsoft Lobby Cube Experience
Public Spaces: Second Story for Times Square 4K Screen Launch of Vornado Realty Trust
Retail: RMG Networks for Virgin Money
Transportation: ANC and MTA Arts & Design for Fulton Center