Meridian Launches Airport Interactive Digital Directory Solution

November 27, 2012

Digital signage provides information as well as entertainment options.

Holiday travel has just begun and the travel industry is busy planning innovative ways to service the multitude of people passing through airports. With an expected increase in travel at greater than 50 percent over the upcoming holidays, airports are challenged with efficient logistics while creating a good customer experience.

Working with the Columbus Regional Airport Authority and Hanson, Inc. — a full-service digital agency — Meridian built a multifunction self-service solution that enhances traveler experience while also extending the reach of local amenities. Using the sleek Presenza model with a 42-inch portrait screen, Meridian built and delivered an engaging solution for travelers.

The result was an inventive self-service solution that provides interactive digital signage, gate-mapping and dynamic wayfinding. Another new original addition is the incorporation of mobile technology and utilization of QR codes. The QR codes send directions to a user’s mobile phone, map routes and provide information about restaurants, allowing the self-service solution’s information to travel with users.

The self-service solution allows CRAA travelers to access information while also promoting local tourist destinations and destinations throughout Ohio. The fun postcard feature provides users a fun way to send photos to family and friends placing themselves in a variety of Columbus amenities.

The interactive directory solution was designed and manufactured by Meridian and powered by Meridian’s proprietary software, MZero Application Platform. The Columbus Regional Airport Authority solution utilizes QR codes, SMS messaging, VoIP for telephone handset, phone pad and on-screen prompts. The integrated data feeds provide a comprehensive listing of activities and targeted mapping information for statewide and regional events.

Meridian's MMS server technology provides CRAA with automated, centralized content updates that allow new versions and resources to be uploaded to the solution on a daily scheduled interval. The MAP kiosk platform provides a foundation for CRAA to create rich interactive experiences with digital signage that is measurable, manageable and accessible. Meridian uses the same MAP platform to develop turnkey solutions for clients globally.

Employing Meridian’s Concept to Completion process, Meridian created a full-featured solution for CRAA that addressed focus group feedback, economic development opportunities for the city of Columbus, informational access for travelers, integrated mobile technology and expanded reach with multi language capabilities. The CCRA solution is expected to deploy in time for the heightened holiday travel season in both arrival and departure levels of the airport.

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