As virtual and augmented reality project deployments increasingly bleed into other areas of digital innovation, everything from artistic expression to entertainment and even retail shopping becomes more about the experience. And therefore, as time goes on, a campaign’s success depends more and more on the personal point-of-view and perception of the client/customer. THÉORIZ, a trailblazing and award-winning French art studio made up of engineers, visual artists and developers specializing in videomapping and robotics, understands this concept inside and out. According to the company’s website, it’s a unique combination of artistic and scientific research that informs work like their recent Mixed Reality Room—an empty and seemingly ordinary space continually transformed by projections, motion tracking and other techniques in the augmented reality bag of tricks. It’s also our latest Installation of the Week.
As you can see in the prototype video below, the Mixed Reality Room morphs as inhabitants move and interact with the environment. No glasses, headsets or controllers are necessary. Instead, one can climb a virtual staircase, leap over gelatinous polygons and open a portal to a parallel digital universe all thanks to synergistic use of audiovisual production, the Augmenta in-house tracking system and Vive VR tracking technologies with real-time video and projection mapping.
As one YouTube commenter put it, this may be “the future of playgrounds,” and as fellow Star Trek fans will surely note, this is only a few iterations away from a primitive holodeck. Make it so, THÉORIZ, make it so.