When audio visual provider PSP was contracted to provide large digital signage for navigation and information display at GAMEfest 2011, the U.K. company chose the NanoLumens 112-inch NanoFlex display as the solution.
GAMEfest is annual week-long gaming expo hosted by GAME, Europe’s leading videogame retailer at the National Exhibition Centre (NEC) in Birmingham, England, from September 16-18, 2011. It is an exclusive event for loyal GAME Rewards Card holders that welcomes some of the top names in gaming such as Nintendo, EA and Activision to exhibit their new games and new technologies. The first three days of GAMEfest served as an internal conference for the hundreds of GAME & GAMESTATION store managers, and the next three days the show floor was open to thousands of card-carrying GAME customers.
“With thousands of people attending, and three entire halls of the NEC in use, it was imperative to provide the best possible displays for navigating the show floor and communicating the timings of various activities taking place each day,” said Gareth Hill, project planner for London-based PSP.
“This was the first time we have used the 112-inch NanoLumens screen at a live event,” Hill said. “We selected the technology largely due to the brightness of the display and its weight — at just 90 pounds, it was very easy and quick to install, and the 6 mm pixel pitch and brightness meant that it could be seen from all the way across the exhibition hall.”
“There is an increasing demand for high-quality, large-scale digital platforms at events and exhibitions, whether their application is wayfinding and information giving or advertising and brand awareness,” Hill added. “It’s great to have access to new, innovative options for these purposes, and the NanoLumens NanoFlex display really delivers, with specialist flight cases and accessories that make it simple and cost effective to incorporate into the event environment.”
“Convention hall owners and show producers are now realizing the unique benefits of the NanoLumens display technology,” said Rick Cope, president & CEO of Norcross, Ga.-based NanoLumens. “With the ability to move NanoLumens displays to where they will have the most impact, quicker installation times, reduced manpower requirements and significant energy savings, we offer convention hall owners, show producers and exhibitors the most customizable and profitable digital signage displays available today.”