NBG’s i-Bank Utilizes Digital Displays to Create High Impact, Unique Customer Experience

January 18, 2012

The NBG i-bank store utilized the latest digital technologies and communication methods, in combination with modern design and educational elements, to upgrade and introduce a completely different banking experience.

The NBG i-bank store utilized the latest digital technologies and communication methods, in combination with modern design and educational elements, to upgrade and introduce a completely different banking experience.

LOCATION: National Bank of Greece’s i-bank store, Athens, Greece
PROVIDERS: C-nario (recently acquired by YCD Multimedia)
INDUSTRY: Retail – Banking, Finance

National Bank of Greece i-Bank

The entire network had to be deployed in a record time of  three months, integrating 16 screens (including three touch screens) and five projectors.

OBJECTIVES
The i-bank store of the National Bank of Greece (NBG) — a concept store, located in Athens — is based on electronic services (Internet/ Phone/ Mobile Banking, ATM and Standing Orders). The NBG i-bank store utilized the latest digital technologies and communication methods, in combination with modern design and educational elements, to upgrade and introduce a completely different banking experience. The strategic objective was to bring the “i-bank” (Internet) experience to brick-and-mortar, taking a bold step beyond the launch of the “i-bank” branding umbrella to create, in essence, a live brand communicator and to challenge existing perceptions. The displays used in the i-bank store show educational and promotional videos about NBG’s i-banking services, as well as entertaining content, creating an exciting atmosphere. The innovative digital signage displays help the NBG i-bank store demonstrate the concept and possibilities of e-banking, while creating a high impact and unique customer experience.

CHALLENGES
The entire network had to be deployed in a record time of  three months, integrating 16 screens (including three touch screens) and five projectors. 12 of the screens had to be arranged in a row at portrait orientation, enabling the display of synchronized content on multiple screens, as a single, fully integrated, homogeneous display element, resulting in an amazing and innovative visual effect. The touch screens, located in a special interactive area, enable visitors to browse and learn i-bank services, play interactive games directly on the screens and experience augmented reality. Five projectors have been installed: Three project digital content on screens suspended from the ceiling, and two project on the floor at the entrance to create a digital gateway effect.

SOLUTIONS
C-nario contributed its technological expertise and experience in the banking industry. C-nario has been in the forefront of finding creative ways to use digital signage as a powerful medium for the banking industry, according to the company.

C-nario provided its C-nario Messenger platform, a complete digital signage display, distribution and management software platform that provides better-than-broadcast quality playback in any shape, size and resolution, said the company. C-nario Messenger is characterized by its superb multi-display playback engine, as well as its advanced management, monitoring and control tools. In addition, the system is based on open architecture, which makes it easy to customize and adapt to different needs. The system’s innovative content creation tools easily help to create displays and cut costs.

RESULTS
The initial results from the operations are very positive. The branding barometer survey of the bank has portrayed a positive effect. In terms of footfall based on figures provided by the Bank, the i-bank store has achieved significant numbers with close to 100,000 visitors entering in the first four months, with a lot of people positively commenting on the digital installation. There is also a strong visual impact to thousands of passersby that cannot be captured, as the location is in the largest shopping mall in Greece with around 20 million visits per year.

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