Videos: NEW: DSE 2012 Seminars Now Available!
This workshop features challenges and solutions in the transportation sector, including an overview of the viewing audience moving through train, bus, subway and airport transit hubs and a variety of customer success stories in mass transit and regional airports.
This session, which will cover EMEA (Europe, Middle East and Africa), BRIC (Brazil, Russia, India and China) and take a wider look at Latin America and Asia as well, will provide an ideal opportunity for anyone looking to network and do business outside their current region.
In this session, you will learn how to determine and plan the most effective digital signage solution for your goals, including key factors of success, avoiding common pitfalls, how to test the viability of digital signage as a powerful marketing tool and win vendor support for media dollars, and how to communicate the value of paid vendor participation.
This session explores the relationship between exposure to digital out-of-home (DOOH) video displays and active viewership of the content and ads. It examines current accepted reporting standards for OOH digital network audiences and compares these standards to traditional print and broadcast media ratings.
This presentation will walk the audience through the criteria and considerations that out-of-home (OOH) media buying agencies use to evaluate digital place-based networks. We also will highlight key factors that drive pricing for the category and how agencies determine fair market value for this unique media segment.