Social, location and mobile are all interrelated and each plays a role in how you engage with those watching your screens. As a simple texting campaign can provide a greater reach and response rate than NFC, QR Codes or a social campaign, this session will explore why we are so fixated on these new technologies and offer insights into how to choose the best medium for the campaign.

Learn how one digital agency is challenging conventional billboard wisdom by designing immersive experiences that draw crowds outside American Eagle/77 Kids, Forever21 and Quiksilver in Times Square. In contrast to using interactive technology to draw crowds, another presentation will show how a successful deployment can drive an individual to act when making purchasing or communication decisions.