Videos: NEW: DSE 2012 Seminars Now Available!
In this session, an experienced end-user of digital signage in the Quick Serve Restaurant (QSR) space will share his hard-earned lessons and compelling results after converting to an all-digital solution of indoor and outdoor menu boards. In addition, the operator of a nationwide QSR franchise will address the implications of the new federal nutritional information guidelines on menu board content design.
The presentations in this session will walk newcomers through a process that helps them discover their objectives, identify partnerships required and set themselves up for a successful project execution.
S18 - National Regional and Hyper-Local Advertising - What is the Optimal Mix and Strategy to Implement
This presentation is designed to describe the benefits, approaches and strategies to achieve success at each of the three levels of advertising available to digital out-of-home network operators (national/regional/hyper-local).
Discover the secrets of what works and what flops in digital ads, and join a creative brainstorming for the gold-standard campaigns of tomorrow.
The team that builds and manages a digital signage network is vital to its success. In today's market, team activities can be conducted in-house, outsourced to other parties or a combination of both.