Videos: NEW: DSE 2012 Seminars Now Available!
S27 - Cross-Channel Integration - Integrating Digital Signage Into a Single Holistic Digital Communication Solution
This presentation will outline a case study/vignette to show how to achieve holistic digital marketing solutions that bring together digital signage, mobile, online (email, social networks, etc.), broadcast and print strategies.
This session identifies how to use new interactive technologies and mobile strategies to impact the decision-making process, and ultimately increase product selection decisions at the point-of-purchase.
This presentation will provide valuable insights into lessons learned and best practices from various video wall installations, including an in-depth review of the 72-screen video wall system at the Port of Columbus International Airport.