NYSE Euronext announced it has launched a multimedia advertising campaign that aims to unlock the potential for businesses to grow, expand and innovate by accessing the benefits of the capital marketplace. The campaign features a series of digitally designed multimedia advertisements that feature four enterprise leaders: Freescale Semiconductor, LTD; FXCM, Inc.; TD Ameritrade Holding Corp.; and Yelp, Inc.
The campaign launched with an eight-week flight on CNBC, Fox Business, Fox News, CNN and HLN, as well as the Major League Baseball playoffs on TBS. In addition to in-flight programming on United Airlines and digital billboards in Silicon Valley, the commercials run on BusinessInsider.com, CNBC.com and social media channels such as Facebook, Twitter, LinkedIn and YouTube, according to the exchange.
NYSE Euronext advertisements showcase the advanced computer-generated imagery animation of the NYSE facade and the "Unlocking the World's Potential" brand identity. Other things they show are:
For more on the NYSE Euronext campaign, check out Marisa Ricciardi's blog.