Olympics & World Cup to Lead Brazil Digital Signage Market Growth

April 22, 2014

A Research and Markets report focusing on the market forecast in the South American country is now available.

Research and Markets announced the addition of the "Brazil Digital Signage Market (2014-19): Market Forecast by Display Technologies, Display Size, Media Player, Software, Applications and Regions" report to its offering.

Digital signage systems are gaining much attention in recent times from retailers, corporates, government and private institutions, educational institutes, advertising and marketing agencies, defense and police departments, airport authorities, and other businesses for promoting various products and services, and sharing information using latest technologies of graphics and animation, the company said.

According to the report, Brazil is emerging as one of the key growing countries in global digital signage market. Factors such as rising infrastructure, growing retail industry, increasing advertisement expenditure, urbanization trend, upcoming world sporting events such as FIFA and Olympics, and benefits such as cost- and time-saving, effective communication, and improved customer engagement have led for the growth of digital signage systems in Brazilian market.

In the Brazilian market, display screens have generated the majority of the market revenues, where displays screens with size between 40 to 50 inches have captured a major share of the pie. Further in display segment, LCD screens have dominated the market due to their low cost; however, in the forecast period, LED screens are expected to grow at higher rate on account of better picture quality and performance, the company said.

In the coming years, cloud-based computing systems and featuring video content through video walls are expected to emerge as key trends of the market. In the country, southeastern and southern regions are playing vital role for the growth of digital signage systems. Some of the key players in the market include Scala, Signagelive, Omnivex, RMG Networks, Brightsign, AOpen and Firstvie, LG, Samsung and NEC, according to the report.

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