Outcast Media, with nearly 19,000 digital signage screens in 120 DMAs, has started the conversion of its digital place-based advertising network to BroadSign International LLC.'s Software-as-a-Service. Outcast operates Fuel and Fitness networks with targeted content on screens in the United States that reach 48 million monthly viewers. Both digital signage networks will be converted to BroadSign.
Outcast's slate of programming includes customized content from Fox News Channel, ABC Entertainment (Jimmy Kimmel Live), MLB, NFL Network and Flixster (movie ratings and reviews), as well as content from Fortune 500 advertisers, which, according to the company, generate high purchase intent and strong sales uplifts with their campaigns on the Fuel and Fitness Networks.
Outcast's rapid growth forced the company to pursue a more powerful digital signage software platform that could meet the necessary scale and versatility requirements of its networks.
"With one of the smartest TV networks in the marketplace, Outcast needed a robust platform driven by innovation," said Matthew Stoudt, CEO and co-founder of Los Angeles-based Outcast. "[BroadSign's] highly intuitive and scalable platform and industry-leading team made the best choice for our fast-growing TV network."
"Outcast's scope of operation and constant need for expansion require a great degree of network automation, so they can focus on their core business of advertising," added Skip Beloff vice president of sales for Montréal-based BroadSign. "This is what BroadSign is happy to provide."
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