Digital Signage Connection

Patricia Mitrano, MS
Director of Visual Communications
Newark Beth Israel Medical Center
 

Patricia Mitrano is Director of Visual Communications at Newark Beth Israel Medical Center (NBIMC), an affiliate of the Saint Barnabas Health Care System, the largest integrated hospital system in New Jersey. Patricia has extensive experience in content creation, graphic design, internal event staging and communications.

With the responsibility to communicate management messages to 3,000+ employees, she became intrigued with digital signage as an efficient medium. She has spearhead the research, purchase and deployment of a seven screen digital employee messaging system incorporating 1,000 existing hospital TV’s for her facility.

Knowledge of not just technical skills but also soft, people skills are critical as the cooperation and vision of the internal integration team is key to a successful digital signage implementation. The NBIMC team (IT&S, Telecomm, Public Relations and Visual Communications) work very well together and respect their various disciplines and expertise.

Patricia is also enrolled in NBIMC’s healthcare leadership track and is a member of Health and Science Communications Association, International Association of Business Communicators, Toastmaster International and is a Board Member of her community arts council.