Pepsi, Beyonce Invite Fans to Help Kick Off Super Bowl Halftime Show

January 2, 2013

Photos to be displayed on Times Square digital signage.

Pepsi and Beyonce are inviting fans to help make this year's Super Bowl halftime show one of the most memorable by submitting photos of specific "poses" in hopes of being selected for a chance to appear in an on-air introduction welcoming Beyonce to the stage for the performance.

Pepsi has taken over Times Square with digital billboards calling fans to submit their photos. Fans who visit will be given a series of poses to photograph, including head bopping, feet tapping and hips shaking. Hundreds of photos uploaded with the hashtag #PepsiHalftime will be used to introduce the Super Bowl halftime show and to welcome Beyonce to the world's biggest stage. The show will air on CBS on Feb. 3.

In addition, people who submit their photos by Jan. 11 will be entered into a drawing for a chance to be one of 50 selected for an on-field experience during Beyonce's performance. These fans will be able to bring a friend to New Orleans, participate in dress rehearsals during the week leading up to the show and be a part of the show's on-field dance team on Super Bowl Sunday.

Pepsi has also created a local promotion for residents of the New Orleans area. Pepsi will select an additional 50 winners and their guests from Pepsi's local retail partners, and give them an on-field experience at the Pepsi Super Bowl XLVII Halftime Show. These fans will also be on the field during Beyonce's performance.

Photo submissions for #PepsiHalftime will end on Jan. 19. For official rules and information, visit

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