PNC Arena Deploys NCR Vitalcast Digital Signage Solution

January 15, 2013

NCR's LCD displays and design services will enhance customer experience and drive advertising and concession sales at leading sports and entertainment venue.

NCR Corp. has announced that PNC Arena, located in Raleigh, N.C., has deployed a turnkey NCR Vitalcast digital signage solution encompassing 160 LCD displays and professional design services.

PNC Arena will leverage the state-of-the-art digital signage solution to deliver and rapidly update professional advertising targeted to the 1.5 million guests who visit its facility annually for more than 150 events including concerts, family shows, Carolina Hurricanes hockey games and N.C. State University men's basketball games.

Previously, PNC Arena used static signage to provide advertising, event and concession information. Not only was static signage difficult and costly to update, but it didn't address changing business requirements. The NCR solution, which can be managed from a central work station, provides PNC Arena with greater flexibility and control, the company said.

PNC Arena will use NCR Vitalcast digital signage and design services to offer high-quality advertising services to regional businesses and optimize concession operations. According to the company, concessionaries who change menu items or prices in the NCR Venue Management solution will see information instantly updated on LCD screens, boosting their margins. The digital signage solution also provides automatic dayparting capabilities, enabling PNC Arena to accommodate more sponsors at each event and display new menus that meet up-to-the-minute customer tastes.

"We are delighted to partner with NCR to provide a superior advertising experience that meets the needs of fans and sponsors alike," said Dave Olsen, executive vice president and general manager, PNC Arena. "Our new NCR Vitalcast digital signage solution will give us the tools we need to satisfy customers, while maximizing sales."

"We look forward to working closely with arena employees to develop compelling content that increases event revenues, while also providing the technical support to fully utilize this world-class digital advertising platform," added Dennis Davidson, general manager of digital signage solutions, NCR Hospitality, Duluth, Ga.

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