The 13th Annual DSE APEX Awards are now officially a thing of the past, and congratulations to all of 2017’s winners and nominees. Most importantly, congratulations are in order for the evening’s two main winners: Razorfish for T-Mobile’s Time Square retail installation and DREAMBOX Visual Communications, Inc. for the public space display of Conquest of Istanbul, 563rd Anniversary.
Razorfish took home the Installation of the Year APEX Award for the mind-blowing retail experience offered at T-Mobile’s Times Square Store. The company assembled a talented multidisciplinary team to help build a store that needed to not only stand out, but be bold enough to rise above the noise of Times Square.
From the 13-foot multi-touch wall that visualizes T-Mobile’s class-leading network to the Music Freedom experience that allows guests to personalize, create and share a musical moment based on their own taste, every corner of the store is exploratory, fun and engaging.
Bringing the interior to life is an enormous 20-foot-high by 75-foot-long video wall that surrounds the store environment with more than 3.2 million synchronized pixels. During closed hours, the store continues to add energy to Times Square by showcasing a signature video experience every 20 minutes, bringing T-Mobile’s brand to the city that never sleeps.
The Content of the Year APEX Award went to DREAMBOX Visual Communications, Inc. for Conquest of Istanbul, 563rd Anniversary in the Public Spaces category. Fetih 563rd is an annual celebration that gathers half a million people in the large esplanade of Yenikapi in Istanbul. DREAMBOX built a stage of huge dimensions to recreate the Constantinople walls of year 1453 for more than 700 performers that included mechanical props and video mapping with firework synchronization.
The Fetih 563th was live broadcasted from many TV stations, and it has generated a big amount of interest in the social media and press because it was the first time a show was built with those characteristics for the celebration.
Despite being staged on opposite sides of the world, both of these big winners were able to create excitement for audiences with unprecedented scope and imagination. See below for Installation of the Year and Content of the Year case studies as well as a complete list of this year’s winners in each category:
Arts, Entertainment & Recreation: Christie for Star Wars: The Force Awakens Red Carpet World Premieres
Business & Government Services: Salesforce for Salesforce West Lobby Video Screen
Education & Healthcare: GestureTek Health for St. Joseph’s Health Centre Just for Kids Clinic
Event Venues & Hospitality: Dimensional Innovations for U.S. Bank Stadium/Vikings Voyage
Food & Beverage: HEROFi INC. for Buffalo Wild Wings B-DUBS TV
Immersive Environments: ESI Design for Terrell Place, Washington D.C.
Public Spaces: Dreambox Visual Communication, Inc. for Conquest of Istanbul, 563rd Anniversary
Retail: SapientRazorfish for T-Mobile Signature Stores
Transportation: Metropolitan Transit Authority Arts & Design for The Blowing Bowler
Click here for the page with the full list of this year’s APEX Award Winners.