Reference Materials

April 13, 2012

Digital Signage Connection's Reference Materials section acts as a portal to informative websites, blogs, magazines and books all dedicated to the digital signage, digital out-of-home and interactive technology industry.

Connect to these valuable information sources to stay clued in to the latest industry trends and topics.


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Davis-Taylor, Laura, and Adrian Weidmann. Lighting Up the Aisle: Principles and Practices for In-Store Digital Media. Relevant Press, 2007. (out of print)

Kaelble, Steve. Digital Signs & Displays for Dummies. Hoboken, N.J.: John Wiley & Sons Inc., 2012. (available from Scala Inc.)

Kelsen, Keith. Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen. Burlington, Mass.: Focal Press, 2010.

Lundström, Lars-Ingemar. Digital Signage Broadcasting: Broadcasting, Content Management, and Distribution Techniques. Burlington, Mass.: Focal Press, 2008.

Matson, Lynn. See It, Hear It, Experience It, Buy It: Increase Sales with Digital Signage, Ambiance Marketing, and Electronic Merchandising. Innovation Press, 2009.

Musa, Robert. Creating Customers With Interactive Touch Screen Digital Signage. Standard Pacific Press, 2009.

Schaeffler, Jimmy. Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business. Burlington, Mass.: Focal Press, 2008.

*Unless otherwise specified, these books are available from and

Industry Magazines (AV)

AV Technology
Commercial Integrator
Sound & Communications

Industry News & Newsletters (AV)

AV Technology
Commercial Integrator
Sound & Communications

Industry Magazines (Digital Signage)

Digital Signage Magazine
Screenmedia Magazine
Signage Solutions

Industry News & Newsletters (Digital Signage)

Digital Signage Connection
Digital Signage Today
Digital Signage Weekly
ScreenMedia daily
Screenmedia Magazine
Signage Solutions


DSC Quarterly Business Barometer
Digital Signage Studies and Statistics

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