Reflect Grows Digital Signage Executive Leadership Team

March 11, 2014

Company said it is meeting the needs of the evolving digital signage industry and its expanding digital media client base.

Reflect Systems has announced additions of key personnel and departmental roles to keep pace with the needs of the evolving digital signage industry and the company's growing client base.

The Dallas-based company has added personnel to sales, creative, operations and executive management in preparation for a new chapter of growth in 2014.

Servicing brands like Target, Best Buy, GameStop and Verizon Wireless for over a decade, Reflect has earned a reputation as a turnkey solution provider for in-store digital media, which the company said has led to its rapid growth, including nine new clients during the past eight months. In response to this growing demand, Reflect has added to its executive management team and refocused key leadership roles.

Bart Massey joins Reflect as chief operating officer. He is responsible for leading product design and development, and for providing technical leadership for internal and partner programs. His background in engineering management and operations allows him to bring almost 20 years of experience to Reflect's leadership team. Prior to joining Reflect, Massey led development teams from startup software teams to large cross-discipline R&D organizations. He also gained years of experience in business strategy consulting and venture capital management. Massey holds a B.S. in Computer Science and an M.S. in Computer Science from the University of Oklahoma and an MBA from the Cox School of Business at Southern Methodist University.

Rusty Wagner joins Reflect as senior vice president of sales. Wagner is responsible for business development and sales, and provides consulting services on in-store digital media solutions to ensure clients maximize their return on investment. Wagner brings over 20 years of account management and sales expertise for technology solutions. Before joining Reflect, he was director of sales, central region, for Prysm. In this role, he was responsible for strategic business development of scalable video wall solutions aimed at delivering immersive and engaging visual experiences.

Matt Schmitt, Reflect Co-Founder and President, will be taking on the role of chief innovation and strategy officer. In this role, Schmitt will draw from his years of experience developing some of the largest and most successful digital out-of-home media networks in the nation to help Reflect clients develop customized solutions based on their business goals and resources to ensure long term success.

Arnie Rivera, who has led Reflect's client support, service delivery and operations since 2006, has been promoted to vice president of solution delivery and client services. Rivera oversees the customer support, training, procurement, project management, installation and field service groups. He provided technical consulting for the design, deployment and operations of some of the largest digital signage networks currently in existence, including those at Best Buy, Verizon, GameStop and Target. Rivera holds a B.S. in Information Technology from Western Governor's University.

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