Revlon Re-Launches Brand Via LED Video Board in Times Square

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Clear Channel Spectacolor’s interactive LED video board was installed at 1500 Broadway in Times Square. The sign has an exclusive contract with Revlon, who is using the board to promote its current ‘Love is On’ campaign. It features an interactive ‘Kiss’ crowd camera and entertains Times Square audiences.

Nominating Company: Daktronics, Brookings, South Dakota
Venue: Clear Channel Spectacolor – Revlon Times Square, Brookings, South Dakota
Project: Clear Channel Spectacolor’s interactive LED video board in Times Square
Category: Public Spaces

BACKGROUND
Clear Channel Spectacolor, a brand division of Clear Channel Outdoor (NYSE: CCO), installed a new two-
sided LED video billboard at 1500 Broadway. The displays were unveiled during the kickoff of Revlon’s
brand re-launch campaign (Revlon LOVE IS ON in December of 2014).

CHALLENGES
Because of the unforgiving environment of Times Square, the billboard plays HD content and extends the appeal of large-scale LED video to customers who place a high value on sharper contrast and superior brightness, even in direct sunlight. A darker display face provides deeper, more pronounced blacks, while custom LED louvers significantly improve color integrity and viewing angles.

SOLUTIONS
Located on the Good Morning America building, the Daktronics-manufactured 36-foot-high by 85-foot-wide LED spectacular also features high-resolution 10-millimeter line spacing.

Clear Channel Spectacolor's interactive LED video board in Times SquareRESULTS
Revlon contracted with Spectacolor to be the billboard’s exclusive advertiser, quickly naming the
billboard the “Global Love Beacon,” which interacts with Times Square audiences via a jumbo “kiss
cam.” Interactive content prompts viewers to share their “love moment” photos for a chance to have
them appear on the big screen. Fans from around the world can play along too by sharing their photos
and messages 24/7 at #LOVEISON or at www.revlon.com/loveison.

Daktronics was nominated for a DSE 2016 APEX Award in the Public Spaces category.

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